In celebration of the School of Thought

In early 2020, OTB pride, along with several prestigious advertising agencies and other marketing in the Leeds area, to get involved with the School of Thought initiative. SOT, in case you do not know, it takes a couple of young kids (final year students, graduates and people early in their career) and every week exposes them to different institutions and Digital Marketing Company Newcastle  disciplines of marketing and advertising, and then setting them briefly to address .. , they then have three days to find a solution before presenting their minds back to the regulatory body for short.

This intensive 12-week program that demands a lot but also can give a lot back, too. previous participants has landed a role in people like Zeal, BJL and Propaganda and of course throughout the 12-week winner gets all expenses paid trip to the Cannes Lions Festival of Advertising.

School of Thought participants present their ideas back to the OTB Creative Director, Dave Easton

Unfortunately, this year, plans to SOT thrown a curve ball and most of the week to be held during the Zoom, but all those who take part have found the experience valuable and winners will be announced at a bar in Leeds in September.

Speaking of OTB's participation, our Creative Director, Dave Easton commented that:

"We've long believed in helping the next generation of advertising and marketing professionals get a foot in the industry door. To take part and assist a group of enthusiastic young people is a real honor and I am especially chuffed to learn who has been one of the people who take part have landed a role as a junior copywriter at Propaganda. "

Dave Easton, Creative Director OTB

Already plans are afoot for the next School of Thought to be held in Manchester and Leeds both based Sot set for 2021 - and this time hopefully will not be disrupted by the global pandemic. And you Digital Marketing Companies in Newcastle can bet OTB will be one of the first institution to sign up to help the next generation of creatives.

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