Articles

Have you ever thought about Social Media without ADS?

by Meet Shah Digital Marketing agency

No advertising on social media?

yea you heard it right. Social media without advertising.


isn't it fascinating to think about that? almost every business from small scale to big enterprises are spending so much on advertising to gain follower, to increase sales & revenue and ultimately the profit of there firm.

Ad spending in social media ads

estimated to reach $97 Billions Dollar in 2020. as per this average ad spending per internet, the user is around 21.7$.
Till late 2019 worldwide average CPM is down 3% YoY. and impression are up 20%. to the opposite, CTRs are down 30%.
Almost 70% of B2B businesses use paid channels like social media.
And 27% of internet users find new products and brands through paid social ads.

So if you think social media without ads it's like a running business without a salesperson.


what happens when there is no option for ads in social media?

First, for most we cant find products and brands that newly launch in recent time, until someone tells us about that like a reference or until we following that company in past.

Only regular post is the only option to introduce our products and services to only our followers and our followers share this post into their networks.
business cannot increase their sales that lead to low revenue and low sales in numbers.

Ultimately no revenue for social media platform company at all, so they can't handle day to day operation effectively BCS eventually the money is fuel to run company.

so to run that social platform company has to charge money from customer to give better user experience and new features.



On user perspective, users only see that post from their following accounts only so no more unnecessary viewing post in their feed.

clean experience of using social media platform for users.

NO more paid advertising at each 7 to 8 post from our followers.

no more new products and services awareness to the consumer until they follow brands.


so on that effect, small amount or none of the public willing to pay any amount to use social media platform, so eventually social media company has to introduce paid ads that benefit both ways to company and consumer.

The consumer can use platform for free and the company can spend money on ads to promote their products and services to gain market share, revenue, sale and ultimately profit. And social media platform company spend money o better UI and new features.


so it's very difficult to think about social media without advertising in the current time.



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About Meet Shah Junior   Digital Marketing agency

0 connections, 0 recommendations, 13 honor points.
Joined APSense since, December 21st, 2020, From Ahmedabad, India.

Created on Jan 8th 2021 02:18. Viewed 51 times.

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