Improve Your YouTube Rankings With These Tips

by Nikhil Gupta Writer
There is enough data to support the impact of video marketing on business and companies do understand the relevance of the same. Strangely, it is still not a part of the marketing strategy of a large number of companies. The reason behind this is mostly lack of awareness on how to apply it to make it work for their business growth.

If you consider video marketing, YouTube is the first name to pop in your head as it is the most popular platform for hosting videos. It is also the second-largest search engine, Google being the largest. The platform is used by 1.3 million people on a daily basis to watch almost 5 billion videos per day.

The ‘Search’ function on YouTube is very similar to what you use on Google. The SERPs are also generated just as they are in Google and you need to formulate your SEO strategy to come out at the top. Discussed below are a few factors that affect your ranking on YouTube. By optimizing these, you can improve your ranking:

1. Viewer Count and Watch Time

You will get a better rank on YouTube if you can improve the number of viewers and the amount of time spent on watching your video. Making interesting and engaging videos can help you achieve this goal.

2. Keyword Optimization

Keywords have lost their stronghold for Google searches, but they are just as important as they were for YouTube. To get the right keywords, you must think of how consumers could possibly search for your video. You can enlist video marketing services from your marketing partner. Even if you can match the keywords partly, they would prove helpful.

3. Title and Description

Keep your title and video description short and use the keywords to optimize them for a high rank

4. Keyword Tags

This is another feature, which has been phased out in Google but is still effective for YouTube. Add a lot of tags that are relevant to your video. These do help in improving your ranking to some extent but are more effective in promoting it as a recommended video, which ultimately results in better ranking through an increased number of views.

5. The Ideal Video Length

This cannot be strictly defined as it can change depending on the type of video and the goal to be achieved. Maximum views are achieved by short videos, while loner videos get better ranking. The length of the video must be adjusted according to the communication you want to deliver. Introduction of a product can be short, but a technical video is better if it is longer.

Having a YouTube channel where you upload relevant videos regularly is definitely an advantage. As you get more people to subscribe to your channels, you will always be on their list, thus ensuring that many views. Embedding videos on your website is also a smart way to use video marketing. This tool, if ignored, could mean the loss of great business opportunities.

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About Nikhil Gupta Freshman   Writer

7 connections, 0 recommendations, 24 honor points.
Joined APSense since, January 31st, 2019, From Delhi, India.

Created on Oct 22nd 2019 01:40. Viewed 298 times.


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