Important Factors For Better Vape Marketing Agency-Client Communication

by Ethan Wayne Blogger

Today’s marketing agencies face a number of unique challenges. Now, you can see a trend in more project-based work and less retainer-based clientele.

This may be troublesome for a vape marketing agency that forecasts revenue and employee workload on a retainer model.

Often in order to provide a better service, the marketing agencies fail to live up to client communication. These can cause big problems later.

There are some challenges that mean agencies have to engage in a delicate dance of client-agency communication.

Here are the top five takeaways.

1. Set expectations during the contract phase

The agency, like every other, has probably updated and iterated standard service agreement over time. No matter the evolution, there is one mainstay- You must use the contract to set expectations.

One of the ideal things would be to avoid guaranteeing metrics in your contract. At this juncture, you shouldn’t guarantee clients that you’ll provide a 120% increase in web traffic or 500 new subscribers or vape customers.

Setting goals or identifying key performance is fine when it comes to a vape marketing agency, but it’s unwise to sign the name to a specific number before you dig into the project.

It’s wise to indicate in the vape contract how long you’ll hang into deliverables, files, and other electronic information at the end of the service agreement.

1. Communication values are key

As per vape marketing experts, you teach people how to treat you.

This is true of your clients. How will they know the communication values the agency upholds if you don’t inform them? In every contract or in subsequent conversations, you must include things like:

The hours your team is available and how to contact them. You must let the vaping businesses know when you are available so they can expect a reply and can communicate within the time-frame.

The minimum turnaround time when seeking approvals from vape businesses. Communicate clearly that responses outside of the timeline may cause project delays.

The best vape marketing agency informs the businesses if same-day delivery isn’t possible and they shouldn’t expect the same.

Why Good Client- Agency Communication Matter?

This one is a bit of a learned skill, but it’s absolutely crucial. Odds are, you hired an agency because you are not a digital marketing expert. If that’s the case, it can be easy to fall into bad marketing tactics.

Remember a good agency won’t tell you that a tactic is good at a high level, they actually educate you on what the tactic means for the vape marketing efforts and for your business.

Finally, no matter what your need is, if you hire the best agency, you are bound to have proper communication. Check reviews to see how the agency maintains communication and hire only when you are satisfied.

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Created on Dec 19th 2019 00:46. Viewed 394 times.

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