Importance of Product Review Sites for Merchant and Punter

by Deepti Gaur Digital marketing Specialist

Before beginning with this topic, we need to understand “what a customer usually ensure prior making a purchase”.

Companies are investing a huge amount in promoting their product. All the brands are busy in contesting to attain the highest position in the industry. But, advertising alone cannot do wonders for a business, it’s the punter reviews that play a vital role in building up the reputation of a brand in the market. Why people will believe in views of an organization towards its own product. Undoubtedly, the crowd will run after the review of customers. So, here comes the answer to the question asked at the beginning of this article. Almost every shopper research for experience statement of the customers who have purchased the same product before. And it has been scrutinized through various surveys and researchers that best product reviews bring with it the peak conversion rates.

Let’s take a look at several surveys done, focusing consumer perspective toward buying a product.

· Global market intelligence firm, Mintel hoarded opinion of 2,000 United States grownups regarding the prominence of product review in buying decision of procurer and as a result, 82% people seek experience statement before purchasing a product.

· A survey was conducted in the United States by Zendesk in early 2013 and approx. 1,000 candidates took part in it. According to this study, 90% of shoppers said, they research online reviews before procuring a new product or service and their decision gets influenced by these reviews.

· Moving on to the next survey conducted by Bright Local recently in 2017. According to their assessment, 97% of people read reviews of local businesses and consider it as a key parameter of judgment.

Based on the above studies, it has been concluded that 9 out of every 10 people gaze for online reviews of business and there is a rise in the percentage of passing time.

Amzon.com is one of the best product review websites in niche and people trust it more as it’s a shopping store cum review site. This fact minimizes the risk of fake speeches and springs more genuine customer feedback.

It’s factual if we say technology has brought very much liberation to us humans and advanced, the luxury of executing numerous tasks in our lives. For a savvy shopper, electronic reviews act as quality assurance impression on a product and it’s the only approach left with a hunter to take a decision while picking an item for acquisition.

Now let’s take it another way, the importance of product reviews is astonishing for a seller putting his product on Amazon store online, it has been proven from the above studies that a huge section of population purchases a product based on posted feedbacks and star ratings about that specific product. For example, every buyer will search for “Electronic pressure washer reviews” before buying one for himself. Therefore, it’s very much fathomable that while examining a technological stock, most of the payers use ‘ratings’ or ‘reviews”.
In essence, feedback of customer towards a product is crucial for a merchant as well. It has the authority to decide future of deal whether that will bring conversion or loss to a business.

Source:- http://www.sooperarticles.com/business-articles/e-business-articles/importance-product-review-sites-merchant-punter-1636956.html