Gear Up Your Website Design Acumen with These 6 Current Trends

by Deepti Gaur Digital marketing Specialist

It’s highly competitive world and success is ensured by those who invest their efforts in working hard and smart, and reserving the preparations before introducing new changes to their business or job. Getting a website developed or proposing design change does not limits to hiring one of the top website development companies in Delhi. Discussing the ‘business processes with the designing team would be more fruitful if you have acquainted yourself with trending and important jargons. Not only it will help you in presenting company’s project requirements more impact fully, but will earn you better understanding of how website design works out. This article is aimed at hiking your knowledge for website design process. We will start off with the trendiest phrase -


Delhi is home to the finest website development companies, where designers create expressive design with minimalistic features and elements. Owning a website that boldly embraces the space, respects the crisp content with limited intrusion of crowded visuals is what we call minimalism (informally). The best feature of this design is that it gives an eyeful to website visitor, holds their attention and silently invites for a communication, which could be translated as a probable business communication.

Negative Space

To progress our first suggestion further, we picked this word up next. Negative space is the strategically chosen empty space spread across the object. It is like a breathing space that diverts all attention to the product at glance and of course, the content. Intelligent use of the negative space can result in a 2way image to represent the client’s business or logo.


Flash websites that served heavily loaded videos on the website are things of past, more so because it slowed the page loading time and speed, down. Cinemagraph is the talk of the hour, where an image captures the repeated and free moments to the product in focus. It’s intuitive and attracts viewer towards effectively.


Similar sizes, perfectly aligned in symmetry – designs with these aesthetics have grown conventional. Website companies in Delhi have embraced the asymmetry to develop online brand identities that are effective and quicker in grabbing the website visitor’s attention. Designing a website with asymmetry as main concept is not easy at all. It requires careful and sharp pick of visuals which are asymmetrical, colors that negotiate with the theme well and all of these elements are ‘symmetrically arranged’ to create the visual balance and to complement the product or service the website is aimed at promoting.

Google Fonts

Spending hours on internet to dig out the most unique fonts was one of the tedious task designers assigned themselves. But with Google Fonts, tracking down the fonts which are a stand out and imbibe an appealing brush of creativity, has become the new wave. The best thing about Google Fonts is, it allows its users to upload fonts. It means, you can share the fonts with designing teams from around the world.

Double Tone

After asymmetry, Double Tone images are another creative punch on the website designing. On the basis of the colors used in the company or business logo, you can pick, similar/resembling/contrasting two colors and add them to the pictures/videos to be used on the website. Best website Design Company in Delhi are now vouching for the double tone concept in the design process, and are encouraging their clients for it.


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About Deepti Gaur Innovator   Digital marketing Specialist

24 connections, 0 recommendations, 80 honor points.
Joined APSense since, September 27th, 2017, From Delhi, India.

Created on Oct 9th 2017 04:54. Viewed 932 times.


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