Importance of Newspaper Advertising - Why Advertising is Important?
by Moksh Singh BloggingThe newspaper market in India has been constantly growing and is constantly
changing to keep its readers intact. Earlier the newspapers were just printed
on paper and delivered to their readers. Other than the news, newspapers
showcased different ads on every other page for different brands. This remains
the trend, but with the printed newspaper, digital newspapers have also made
their entry into the market. The newspaper readership remains strong in the
country.
The
technology is advancing and there are now multiple platforms available for
brands to place their ads to engage customers. This also creates a dilemma of
figuring out the best method for advertising and achieving the best reach.
Newspaper advertising remains one of the top options for brands to promote
their products or services as it promises the best reach and engagement of
customers.
With the
new OTT platforms, OTT advertising has
also seen a rise as a lot of viewership has increased over the years on these
platforms. Mx Player Ads, Netflix
ads, etc. are directly delivered to viewers through streaming devices.
The
newspaper advertisements have seen a transformation over the years with digital newspapers coming in. This was done to keep up with the changing
preferences of the readers and a shift from paper to digital methods. For
advertising in newspapers, newspaper
advertising agency help connect the brands that want to advertise their
product to the newspaper company they would want to display the ads in.
Newspaper advertisement has remained important for the brands to promote themselves and gain higher brand value and an increased customer base. It remains important because of the following reasons.
Trusted Medium: Newspaper advertising remains a trusted medium even after
the transformation in technology over the years. This is because, in print form
or digital, newspapers are widely circulated in the country and read by more
than 450 million people. With a readership so large, the trust of readers in
the newspaper is clear, this also helps brands trust newspapers for the
promotion of their products.
Flexibility: Unlike other forms of advertising, newspaper
advertisements are not too restrictive. This gives a chance to the advertisers
to be as creative as they can be, to showcase their ads in the best possible
way. The lies with the advertisers about how much space they require in the
newspaper for the ad. More space can require more budget, but the flexibility
factor is great for all advertisers who either wish to place a small ad or a
big one.
Better Engagement and reach: Since the readership of newspapers is large, the chance
for an ad reaching potential customers increases even more. Readers are more
likely to engage in the ads that are posted in the newspapers while reading. With
the circulation of newspapers to more than 450 million people, of different
regions, localities, and states, the ads in the newspapers can be looked up by
a large audience as well.
With so
much importance given to newspaper advertising, the question arises why at all
is advertising necessary. Knowing the importance of advertising and the
potential it has for brands to expand is never-ending. Advertising is the
biggest tool for companies to make their potential customers aware of what the
product or service of the company is. It is the most successful way adopted by
brands to gain visibility in the competitive market. Advertising through any
platform can be extremely important for brands and businesses. It holds
importance for the company/brand that wishes to advertise, the customers, and
the platform that is used for any advertisement.
For Companies: Advertisements hold multiple benefits for any company or
brand. For any producer or seller of any product or service, advertisement
helps to keep up with the increasing competitiveness in the market by creating
awareness about their products. If the viewers of the advertisement like the
ad, the chances are high that they would either buy the product themselves or
pass the word to someone. This helps increase the sales of the company. Other
than competition and sales, loyalty is another factor that can be achieved
through advertising. Advertising introduces people to the company and its
products, if liked by the customers a chain can be formed of selling and buying
new products all because of the loyalty and trust the brand has managed to
build.
For Customers: Advertisements are equally important for the customers.
This is so, because this way, with the help of advertisements, customers get to
know about new products or new brands they may want to purchase things from.
Ads act as a means of making customers aware of particular products any company
is selling. Through the ads, telling about the perks and benefits of any
product, the chances are increased that a customer would prefer to buy it even
more. With a wide range of products available in the market, it becomes easier
through the ads, for customers to do a comparative analysis of all and make the
best choice for themselves.
For Advertising Platform: There are multiple platforms for advertising that range
from print to digital. All these different platforms earn revenue by letting
companies advertise their products. Since they give space to different
advertisers for their ads, they charge them for the same. Advertising is one of
the main revenue sources for most of the platforms which can be newspapers,
magazines, and OTT platforms like Netflix, Mx Player ads, etc.
Sponsor Ads
Created on Jun 23rd 2021 01:41. Viewed 443 times.