I Have A Website, Now What?

From groceries to clothes, home décor items to shoes, books to music – we now shop for just about everything online. No matter what kind of business or service you have to offer, you are likely to reach out to a large market when you put up a website. Setting up a website, however, is only the first step to going online with your business. There is much more that you will be required to look at to run a successful e-commerce based business. Let us take a look at a few things that come after you set up your website. 

Having a website is like having an address in a large city (in this case the World Wide Web). Your potential customers, however, need to know the address of your store to visit and shop. Search engines perform the job of a directory that provides potential customers the address to your store and direct traffic to your website. Search engine optimization or SEO services in India are often offered by digital agencies. These include optimizing certain keywords so that your website appears at the top of the search results when a person searches by your company name or by the product or service or related words (called keywords). This makes it more likely for your website to draw traffic whenever someone searches by these keywords. 

If you hire a top SEO company in India, chances are you will be asked to invest in online marketing. Online marketing involves strategic placement of ads in search engines or other websites and linking back to your website. This is another way of drawing traffic to your e-commerce site. It is quite like placing advertisements in magazines or televisions but is directed at Internet users.

The next step to promoting your product or service online is establishing a social media presence. The proliferation of social media platforms such as Facebook, Twitter, Instagram etc. and the outreach of these platforms can be harnessed to promote your business. From establishing a presence to communicating with your customers and from resolving complaints to promoting new products and events, Social Media is the best way to connect directly with your market.  

People are always talking about your product or service on the Internet. Even when you don’t have a web presence, the discussion, appreciation, or criticism of your business permeates the Internet. Hiring an online reputation management service allows you to actively manage your company’s online reputation while engaging with the customer’s directly.  

              

So we see that having a website is only the first step to managing your e-commerce business. Hiring SEO and online reputation management experts is one of the smartest moves that you are likely to make.