A perfect SEO and a great content together help you to top the SERPs in an organic way. One of the most important and highly talked SEO trends for the year 2017 is usage of featured snippet. Let us recall basics of featured snippet and rich snippets with respect to SERPs.

 

  ·  A featured snippet is a synopsis of an answer to a user's search query. It is displayed on top of Google search results. Such snippet is extracted from a webpage, and includes the page's title and URL. 

 

·  Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.

In case of any sponsored ads around your search term, usually they would appear above the snippet, which displays as the top organic result.

 

 

Google displays what it believes high-quality content in this space. This is because Google is highly alert on fulfilling user intent. As shown below, though search words do not exactly match results; Google has still shown featured snippet based on user intent.

 

How convenient for both website owners to get their content on the top of SERPs in an organic way? The featured snippet box is accessible to everyone who is aware of how to optimize their content accordingly. 

 

The following tips will help you to make your digital content fit for Google’s snippet features:

 

1.   Publish high quality content

 

To get your content on Google’s feature snippet, the first thing you need to focus is on publishing high quality content. Your content should have answers to all questions what users usually ask to search engines. Your content should have all ticks to the following checkpoints:

·         High quality content

·         Engaging tone

·         Comprehensive yet crisp

·         Focused on user intent

 

2.  Understand what searchers are searching

 

To come up with high quality user intent content, you should be aware of what searchers are searching and how they are searching. What sorts of keywords are popular and what are the ways they type their search query. Most of the users search in an interrogative form i.e. they ask questions to search engines. Long-tail keywords are used more than short or one-word keyword to get precise search results.

 

There are online FREE tools available which help you to let know the type of questions asked on a particular keyword. Make effective use of those tools to come up with a user intent content.

 

3.   Create search specific content

 

Once you know what sort of queries are searched on search engines, your next step should be creating or tailoring your content in accordance with the search pattern. It is simple if your content isn’t fit for the questions asked, it won’t get featured for snippets. Here, as a tip, have your focus on LSI keywords to publish content which suits the search queries.

 

4.    Aim to provide best-fit answer

 

Creating content that is search specific is not the ultimate thing. Your real objective should be to come up with a “best” content that is search specific. Yours should be the best among the lot. You need to understand the real queries of your searchers. Try to cover all how, what, why, when, who, etc in your content. You can do well research on various question-answers sites to understand “how to reply” to a particular query/question.

 

It is not difficult to get your content in Google’s feature snippets, but it is strategic. Have a perfect content marketing strategy mixed with a white hat SEO technique and enjoy topping SERPs in a organic manner.

 

About The Author

 

Get strengthen your Content marketing and SEO strategy and stay updated with the latest trends with a digital marketing agency. For more information on digital marketing company providing efficient and proven and search engine optimization services in Perth, visit https://www.qltech.com.au/

 

QL Tech is a full-service digital marketing agency that helps small businesses to develop, automate, and grow their ideas and make them sell.

 

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