Future of content marketing for the year 2017

Content marketing is one of the booming digital marketing trends. It walks hand in hand with SEO and SMM both. If you take care of your users and your SEO parameters while doing content marketing, you can surely earn high ROI on your overall digital marketing campaigns.  Here we present the most popular trends of content marketing Perth that will shape the future of content marketing agencies.

 

Trends that will shape content marketing in 2017

 

All digital marketing trends are interlinked hence it may sound some of the below points familiar to you.

 

1.     User-generated content

 

Have you ever find it more interesting to read product reviews given by customers as compared to product description given by brands? Yes, there you are! People always prefer and trust user-generated content. By creating the potential for your users to create their own content for your products and services, ask them to share on your site or on social networks.

 

2.     Content that can be accessed on mobile devices

 

Your content can be in any type e.g. blog, image, video, infographic, etc. always ensure that whatever content you publish and promote is compatible for all devices. Don’t use multiple pop-ups as they are not mobile friendly.

 

3.     Focus on quality and SEO

 

Never compromise on the quality of content while factoring SEO parameters. Don’t just stuff keywords to meet density criteria. Logically insert your keywords so that your content when someone reads sounds interesting and meaningful. Don’t write for search engines; instead write right quality content for your users. If content meets quality criteria, search engines will automatically take care of other elements.

 

4.     Visual content over plain content

 

One of the most important trends in content marketing is to come up with ideal mix of content that engage, attract and convert your users into visitors and visitors into leads.  Rather than boring and plain textual content, try to develop image content, video content, GIF content, and others. It is easy to relate with visual content and hence it drives more traffic to your website. Also, it is easy to understand visual content for non-technical persons too. The users will become more aware of your offerings, which results in higher conversions.

 

5.     Makeover of old content

 

Old content is like old wine. If your old content has expired in terms of relevance, take out time to makeover your old blog posts and repurpose the content.  On the other hand, you should update your old content because there are prominent chances that your site may get penalized if you are not up-to-date.

 

Conclusion

 

Remember, the main goal of content marketing is to create and offer valuable content customized for your audience. Your content marketing services should be enough capable to attract, engage and convert visitors.