Coronavirus spread out from Wuhan wet market to world causing business and humans in lockdown state. Wuhan coronavirus affected nearly every country and almost every type of business but here we discuss the impact of the Chinese virus on SEO and digital marketing.
During coronavirus pandemic, there is a huge rise on the internet, but the users are streaming through online videos, searching for recipe websites and videos, and they searched for essential items.
During the coronavirus outbreak, many industries suffer a huge loss due to lockdown. But during these tough times, the industries and businesses must stand again turn their loss into profit. Here the most effective technique is SEO and digital marketing trends in 2020 that will helps to retain the traffic to their website.
Demand only increases for essentials ecommerce stores and products in which are toilet paper, hand sanitizers, face mask thermometer, wipes, and more.
During COVID-19 – Organic traffic decreased by 19% and there is a huge decline in goal conversion about 10 to 20%.
Nowadays the Chinese virus is at peak during this time don’t make content like rush now sale is live now but make sure your users feel safe and secure with your service. Do not focus on selling the product or service but build trust in them to that your service is safe from COVID-19. Encourage them to stay in and safe.
2. Proactively control and manage your web activity.
The July 2018 update of google focus on E-A-T. Expertise, Authoritative, Trustworthy.
Here again, google focuses on the content and trustiness of the website to rank in SERP’S.
That’s why you have to proactively manage your web presence. Here are some tips.
Update your schema. It enables Google to show updated and relevant information to the users. For example - You are operating an e-commerce website and adding a product then it is very important to update schemas to show recent changes. You can add event status schema update to customer to inform recent changes.
Update your Google my Business page
Keep an eye on Google Search Console it enables you to filters your data through different aspects.
Update your content and campaigns according to the situation and behavior. Content is the only key, through which you can every of your keyword. So you’ll get the best organic traffic after the pandemic
4. Update your security.
It is important because during the COVID-19 phishing attack is normal and it may harm the website or reputation of the website. For example, COVID-19 offers to get a MacBook in $ 390 USD and they steal your sensitive information.
Check log files for crawl errors.
Configure your website with SSL.
5. Be positive, analyze your data, and adjust your SEO and paid ads smartly.
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