How to use Facebook Ads for Mobile App Install Campaign?

Facebook paid ads are the most dominating ads when it comes to the ROAS in the B2C industry. With a large user base and strong AI-backed Facebook ads manager, it has become the go-to choice for advertisers and marketers for their branding and lead generation. 

If you are someone who knows Facebook Ads only to the extent of post boosting then you know only 1% of Facebook Ads in reality. Boosting a post does no good to your business. yes, you will garner likes and impressions but it will not get you the valuable customer. 

If you get in touch with a creative digital agency in India, they present a detailed plan of how they would invest in different advertisement platforms to grow your user base with different content strategies. 

If you have a mobile app and you want more customers then App Install campaign on Facebook Ads is something that you must leverage for your brand. 

Don't directly run an app install campaign for your business. The right strategy would be:

1) Create a landing page for your app

2) Run an awareness campaign to get website visitors on your landing page.

3) Run app install ads on the audience tracked through Facebook Pixel code.

4) Retarget your app install ads on custom audiences and lookalike audiences. 

This way you will be able to lower your cost per install and get more credible customers on your mobile app.

1) Have a clear CTA

2) Video form of content

3) Short Duration of Content

4) Crisp description of the ad post

5) Clear communication on the landing page

6) Have different formats of the same ad creative for stories, a news feed, reels, etc.

7) Don't rely on a single content piece. Try and test different ad copies and creatives to continue with the best one.

But before everything, you will need to first integrate your mobile app with your Facebook business manager. 

Facebook ads are a great platform to do app install campaigns and it requires a lot of strategies. This is why it is advisable to hire the best digital marketing company in Lucknow or anywhere else in India because their expertise and experience are very handy when it comes to paid advertisement. Paid ads are something that requires experience and a lot of testing so it's going to be very tough for a noobie to start with. 

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