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How to Streamline Your Direct Mail Marketing Campaigns
by APSense News Release AdminTraditional direct mail campaigns have always been tedious, time-consuming, and error-prone. Also, their costs often outweigh ROI. As a result, they gradually lose their efficiency in comparison to digital mail campaigns.
Fortunately, the advent of automation makes direct mail campaigns efficient and profitable again. With this tool, you can streamline and automate complex marketing campaigns every step of the way. Above all, you gain more control over creation, customization, sending, and results tracking while spending less time and money.
Read on to discover how direct mail automation can improve your business!
What is Direct Mail Automation Software?
Direct mail automation software is a highly efficient tool for direct mail marketing. Upon implementation, it helps you:
- Create and customize business designs
- Develop and print bespoke direct mail
- Distribute direct mail to target audiences
- Track the results of the marketing campaign
Simply put, with direct mail automation software you get the same benefits that you would have for a digital mail operation. For instance, new prospects receive personalized direct mail automatically as soon as they enter your campaign.
With this software, businesses can step into the new, digital age without giving up on direct mail marketing. More so, they get to eliminate all the issues of traditional direct marketing.
What are the Benefits of Direct Mail Automation?
Direct mail automation is a synonym for "less is more." In other words, you do significantly less manual work than you would do with traditional direct mail and gain more advantages, such as:
- You can easily target a specific audience that is relevant to your brand
- You can quickly customize every mailing piece to fit the receivers
- You can send personalized direct mail to a substantial number of potential customers
- You can scale every direct mail campaign to fit different audience sizes
- You get to increase brand awareness and recognition
- You get to spend less money and earn more return on investment
- You can easily build an ever-increasing mailing list
Lastly, direct mail automation is automated, trackable, and tested. Also, it employs high-security features that keep your business safe at all times.
How to Streamline Campaigns with Automated Direct Mail
You can integrate your CRM or enterprise system with direct mail automation software through an API to Send Direct Mailers. This way, you can manage the campaign data faster and more efficiently.
From there on, you should follow these steps to conduct your campaign from start to finish:
Create
Import your contacts from your CRM (Customer Relationship Management) system. Customize letters, postcards, and cheques with simple templates. These materials should fit the receivers’ needs and preferences.
Automate
Use direct mail automation software to automate the creation and sending process. Also, use it to send mail pieces in response to events that your system triggers. Next, use the data you collect to personalize future mail pieces to ensure maximum impact.
Track
Monitor the direct mail you send every step of the way. Observe real-time campaign analytics and access detailed reports from the same dashboard. Use the results to improve your future direct mail campaigns.
Direct mail automation software with API eliminates the hassle of managing traditional, offline campaigns. Also, it brings your business up to date with the latest technological advances. Above all, it helps you manage direct mail campaigns faster, cheaper, and with significantly better ROI.
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Created on Mar 23rd 2022 10:51. Viewed 326 times.
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