Selling pieces of jewellery on the Internet is a truly brilliant idea. You could make beautiful bijouterue yourself or take advantage of the dropshipping approach. Maybe you already have a traditional jewelry store, so it’s the right moment to take things next level, meaning, online.

Whatever option is the most suitable for you, starting your online business will allow you to increase your income. We’d like to devote this post to how to begin an online jewelry business and make it profitable. So, let’s figure out what it takes to launch such a startup.

Preparatory phase

To successfully start selling jewelry online it’s critical to undertake the below steps:

# Learn the production process

To have total control over various aspects you shall get certain knowledge and skills. Even if you plan only to resell items having nothing to do with the production, you still shall learn the basics to be able to answer questions customers might have. You could take online courses to fill in gaps in jewelry knowledge.

# Explore the market

Asking yourself whether you need to create a mobile app for an online jewelry business? Market analysis will give you the answer. A thorough study shall include tracking the trends, reading designated blog posts, figuring out what famous people prefer to wear, monitoring Google trends, etc. The more details you manage to collect the more successful strategy you’ll be able to establish.

# Opt the niche

At the very beginning, it’ll be close to impossible to challenge such well-known brands, as Swarovski or Tiffany. Thus, it would be more sensible to select the market segment to succeed in it. You could start with selling bijouterie, or hand-made products. By the by, middle-class accessories might be the right niche as well.

# Target the audience

The analysis you undertake shall help you figure out what are the people your business targets. You could sell jewelry for graduates & brides, followers of the ethnic style, those who prefer classics, etc.

# Review competitors

Who are the big market sharks you’ll have to compete with? How they manage to attract their clients? You have to define their strategies to surpass them.

Business model

Before deciding how to sell stuff you shall determine where to get it from. In respect of the jewelry industry, it’s whether you produce products, whether purchase them from suppliers.

Finding trustworthy suppliers

It would be a smart approach to start with. It’ll help you save the budget since you won’t have to invest in production. To find people to cooperate with, you could simply google them (why not, actually?). At the same time, you could visit local and regional jewelry exhibitions to find your future partners. Moreover, the competitors’ analysis we spoke about earlier shall help you figure out who those businesses collaborate with, so you could try to play ball with them as well.

Producing your own piece of jewellery

Clearly, this method will require more investment. However, your own production will allow greater independence and higher profitability, so the game is definitely worth the candle.

Building a website

Of course, you could go to social networks to sell the jewelry, but it won’t work as effectively as you expect. So, it makes more sense to design your own resource. As a matter of fact, there exist two key techniques for the purpose: applying for ready-made templates, or developing a platform from scratch.

The first method is much easier and faster, and resources, like, Shopify, will help you significantly. Such development allows saving the money invested, but the final digital solution won’t be unique, so just keep it in mind. To decide which ready-made platforms to use, you need to consider the features you’d like to implement, the importance of the design, the need for customer support, and the budget you’re willing to allocate.

Developing from scratch is believed to be a more ideal solution since it serves to make a one-of-a-kind service to meet all your needs. However, it has its drawbacks too, say, long development process and significant investments.

Jewelry e-commerce site functionality

In order to meet clients’ expectations the software has to deliver the following parameters:

• convenient homepage;

• catalog of jewelry offered;

• searching tools;

• jewelry descriptions;

• ordering mechanisms;

• wishlist;

• diverse payment options;

• shopping cart;

• integration of a few popular social networks;

• online support;

• reviews;

• dedicated blog articles;

• admin functions.

Essential hints and tips for jewelry program development

To make sure you come up with a working and convenient framework, it’s mandatory to pay special attention to such aspects, as:

• The design. Choose the themes wisely, and it’s better to apply only 2 maximum 3 colors. Otherwise, you risk distracting the audience from the purchasing process.

• User-friendliness. It has to be convenient in application, so the usability principles must not be neglected. The audience shall make only a few clicks to order items.

• Scalability. In case you plan to grow your business, such an aspect is a must-have.

• Tests. Quality assurance engineers shall do their part to ensure that the system operates faultlessly and seamlessly. Any detected bugs shall be immediately fixed.

• Start small. An MVP version could be just perfect for the beginning.

Making your business successful

In order to make sure your company thrive and prosper there exist a few more vital nuances to ensure:

• the name has to be memorable, catchy, and original;

• in addition to the features mentioned above, the site shall offer some unique possibilities to stand from the crowd of rivals;

• any business won’t make it without competent marketing which shall include content marketing, social media activities, targeted advertising, and the like;

• in addition to selling through your own platform, it would be a good idea to also sell via such huge online monsters, as Amazon, eBay, and others, to increase the audience coverage.

It’s actually not rocket science to sell pieces of jewellery online. If you take into account the details pointed out in this article, you’ll manage to successfully run your Internet business making it a win-win situation for you and your clients.