How to Sell on Facebook

Social media websites are being used in varied ways almost by all the industries. Though, Facebook is the most common and popular social media website, businesses use to promote their product and to sell them. The main objective of any company is to sell its product on Facebook and make money. Without making profit, doing business is just a waste of time. Why Facebook, one may ask? The main reason is, Facebook having a wide variety of audiences and is considered a reliable commercial source of generating revenue. According to Jim Lupkin, a famous author, “Facebook has more than one billion users and is five times more popular than the next most popular social network".

Selling on Facebook is very easy and convenient. Just a single post on your business Facebook page and it will immediately get connected with many. And, the most vital benefit of using Facebook is – it’s free. Facebook is free to register and there are no hidden fees or commission for selling. So, the involvement of risk is very low or no risk. To sell successfully on Facebook, you need to do some smart work, use proper tools and a strategic method. Below are the few steps which you can learn to sell your products/services on Facebook:

Build a Facebook store page: The very first step to start while selling your product on Facebook is to build a store/Facebook page. Use various customizable tabs to fill in your company details, your business mission statement, and other important information about your business. Use your company logo as the cover photo of your Facebook page to create a professional environment that seeks to use Facebook for commercial purpose and not for personal interactions.

Get a landing page constructed: After creating the Facebook page, you need to make a separate landing page as well. This will help you set up a Facebook store experience by creating custom pages, an SSL certificate, and more. Just look for different platforms, applications, and find one which is affordable. Once your landing page is ready get it linked to your Facebook page.

Create a detailed post: The most vital step is to create an organic post that introduces your product to your connections. So, while drafting the post, consider few important things, such as:

·      Place a link of your product to the post. So, that viewer can see the detailed information about the product. Don’t put just a photo or text update.

·      Use a good high quality image of your product. If possible, put 3-4 different pictures to describe the product.

·      Ensure the picture is in line with the 20 percent text rule.

·      Don’t forget to have a call to action button to guide viewers towards your goal.

These steps while creating a post are extremely important. If you’re technically proficient, you can also connect your post with Google Analytics and URL parameters to monitor the conversion rate.

Create a Conversion Pixel: These are the signal events, businesses use on their website to track the user activity, such as browsing the website, viewing a product, adding product to cart, etc. To get the conversion pixel, click on “Conversion Tracking” on Power Editor. Then, click on the green “Create Conversion Pixel” button that is located on the right side. You can form various conversions, like registrations, leads, key page views, adds to cart, checkout, and many more.

Promote the post: The number of like, comments and share on your Facebook page defines how many people will see your post. Your post will appear on the timeline of the people who are connect with your Facebook page. Moreover, the posts will appear in their friend list as well. Create a campaign and give it a good solid name to attract people. You can also create an ad “for a Facebook Page using a Page post.”

Performing brand upkeep: Always stay engaging and attractive as a marketer on Facebook. Keep on posting new content on your page that interests your audience. Make sure you post on a daily basis, and deliver people that stuff that they would want to see and share. Always add incentives with your post to attract more and more people. You can also take the help of paid advertising in the form of Sponsored Stories and Promoted Posts.

Earning through Facebook is an art.  There are no shortcuts, but a proper process, which you need to follow. From building your Facebook store page to sell your products and from engaging the existing customers to acquiring new one, you have to play to the social framework of the system. Promote yourself as a business, solve customer problems, and make sure to add a bit of personal side that will make customers comfortable and user-friendly with you. This will really help you linking with more and more people and take your business on top.