Advantages of Developing Mobile Applications for Business

A mobile application is a kind of application software developed to run on a mobile device, like a tablet or a smartphone. Mobile applications normally serve to provide users with similar services to those accessed on computers, but in an easier way. From social media channels to news platforms, people use mobile applications all day. With a mobile application, a business whether big or small, can achieve good results. The application, once downloaded, stays in the device, while the website doesn’t. It also allows customers to have all the information at their fingertips, reinforce brand and increase sell-through.

Every business knows the value of going directly to where your customers are and though the mobile application uprising started only a few years ago, this is developing fast with no signs of slowing down. Today, 77% of the world’s population are on the internet. With the fast adoption of mobile technology, businesses are faced with more opportunities. There are more mobile devices in the world as compared to computers, which clearly states that a business needs to be mobile to stay connected with their audience. According to Zach Cusimano, co-founder of San Francisco-based application developer, “avoiding mobile application marketing is simply a loss for any business”. Moreover, having a business mobile application is popular and is the best way to appear in media. Here are some good reasons why every business should consider developing a mobile application:

Enhance brand visibility: Incorporation of mobile applications with social marketing networks also increases the reach and scope of a business. Customers can easily find an application in their mobile app store when compared to finding a website over the internet. This helps a business to reach to the target customer who are likely to purchase the products/services.

It increases interest: A business mobile application offers an easy way to show your products/services to the prospective customers. They can just use it as a one-stop point to get all the information they need. The app also provides customer easy access to your inventory, one-touch access to your contact details, embedded QR code scanner, free one-on-one chat, etc. In addition, the app interests’ and excites customers to check out your notifications and updates regularly.

It develops engagement: Most customers cannot resist the attraction of a good offer, deal or a great discount. And this is what exactly a mobile application can do. Engage your prospective customers with good discounted offers and incentives in real time. A great way to do this is to use their profile information and location to design your offers to make them more attractive. The point of having a mobile application is to connect and interact with the customers, making it a valued tool for the business.

It benefits promotion: Mobile app is a good way to facilitate promotion of ads. With an app, it has become possible to send notifications to the customer’s, based on their past choices or activities. You can easily notify the customers about your current and discounted offers through the app. E-commerce apps make it possible to propagate marketing ads that help to increase the sales. Groupon is a good example that does this very well.

It reduces costs: Applications reduces the costs of paper newsletters and SMS messages. They simplify the customer communication instantly, securely, and directly messaging. In addition, mobile applications reduce the staff workload by phone calls and information requests.

It offers support: It is often difficult to respond to a customer query or support request. However, the same becomes easy when you have a proper application to do it. With a mobile app that can give assistance, you are sure to win customers’ approval. Get a mobile app develop that makes it easy for customers to interact with you, or provides customers the tool to make it easier for them to use your product / service.

A constant reminder of your business: Mobile applications strengthen your business by increasing your visibility. An application provides a business, more presence on a mobile phone than a browser does because it always appears on the phone screen and acts as a constant reminder of your business.

In conclusion, the success of a business depends on the ability to get the business implanted on the mobile devices all around the world. As per the market, marketing email messages receive about a 4% of read rate and push notifications 97%, out of which 90% of push notifications are read within 3 minutes of being received by the recipients. All these show the need of having a mobile app for a business. You need to go mobile and be prepared to grow.

Not only will your mobile application be a trendy marketing tool; it will also help you to help get people returning to your business website. It will give you the opportunity to engage with your audience in a whole new way. So, design the app for your business, but determine what it will be for. Users prefer few categories of mobile applications – those that let them shop, make their life fun or interest them.

Check out the Augmented Reality Applications which brings the real world to life