How To Optimize The Twitter Profile To Attract More Followers For Business?

If you want to know what's happening in the world right now, no other source could provide the real-time information better than Twitter. In fact, it is all time go-to source for knowing the breaking news. Then comes the hashtag, which is considered as the best way to optimize. With more than 300 million active users, Twitter continues to fly and get more attention from people all over the world. The growing popularity makes it important for marketers and businesses to optimize their profile to get more traffic, leads and conversions.

Check out the powerful ways to optimize the different elements of Twitter for your business. Leys have a look:

#1. Bio

By using 160 characters or less in your Twitter Bio, you are getting an opportunity to interact with search engine profile. Make sure to include the relevant keywords and hashtags. While using the hashtags, be sure that the one you are using should be clickable and unique. Meaning, if someone is searching through the hashtag, you don't drive them to your competitors. Pick a branded hashtag for your business that offers maximum benefits.

#2. Profile Image

Whether you are a small business or a large enterprise, Best SEO company in California suggests to use version of a logo which is not just recognizable but also should represent your brand in a unique way. Know more about colour, image size and how will it appear on different mobile screens.

#3. Header Image

When it comes to header image, compare it with the magazine cover. Make sure to change the header image that matches with the editorial calendar of every month of your business.

Highlight promotions and other visual elements that represent your brand’s story and let your audience know about what's happening with the brand in the month. While updating the header image, be sure to optimize all the images by saving their file name with the relevant and unique keywords that improve the chances of being found.

#4. URL of the website

Move beyond the typical home page link. Think of the pages that you want your Twitter followers to see. As most of the journalists use Twitter to present their stories, link to your company blog. Whether you want your audience to download the guide, subscribe the email list or visit a landing page, feed the popular Tweets for your users.

#5. Location

If you are into the local business, make sure you fill the location section of your Twitter profile. One of the best SEO companies UK believe that this could help the algorithm to match up your content with your local prospects.

#6. Images

Every profile includes a media timeline that shows the recent GIFs, images and videos. Thus, including interactive images provides the business with an opportunity to set itself apart from others in the news feed. In addition to this, visuals help in optimizing for social media in an efficient way.

#7. Followers

If you want high-quality followers for your Twitter profile, make sure to be active, mindful as well as generous. Make sure you:

• Be active on regular basis and follow relevant bloggers & journalists

• Identify your main competitors and their activities, hashtags and followings

• Understand your audience, providing right message and conversions

• Generous in sharing other content