How to Monetize Your Website

Do you own a website? Do you have a good number of visitors or traffic on your site? Do you want to make some extra money? If your answers are “yes”, then you can easily make money from your website. Many websites on the internet are made to generate revenue or are a secondary source of income. There are various website monetization options available that will allow you to start earning revenue and turn your website into a profitable business.

Website monetization means adding things or making some extra changes to your website that will generate revenue and make a profit. Driving traffic to your website is the most effective way to monetize your website. The more traffic your site has, the more likely you are to make revenue. There are several ways to monetize your website. You need to decide which option is best for your website.  In this article, Shaw Academy explains about the different ways of monetizing your website. Let’s read about those monetization options below:

Pay Per Click (PPC): Pay Per Click, also known as Cost Per Click (CPC), is an internet advertising model used to direct traffic to websites. An advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. This process is very simple. Google has a program named as Google AdSense which enables Google to place ads on your website matching to the theme or the content of the site. When someone clicks on that particular ad, you earn money from the sponsor for that click.

Affiliate Marketing: This is a very popular way to monetize the website traffic and make money. In this method, you place the ads or sell the product or services of a third party on your website. When someone clicks on that affiliate link and buys the product, you receive commission. The best example of this is Flipkart or Amazon. For example, imagine you place an ad from a Flipkart mobile phone range on your website. When a visitor to your website clicks on that ad and makes the purchase, you automatically get a commission out of the purchase from Flipkart for referring the buyer. Affiliate marketing is very easy to implement and is a good way to earn extra money.

Selling Banner Ads: The use of banner ads for selling advertising is one of the most effective methods of marketing and product promotion. Almost every website sells banner ads which helps in promoting other businesses on your website. You will receive an agreed amount of money for putting a banner on your site. If the traffic on your website is high, you will be offered a very good price. However, it’s important that the ads must be changed or rotated frequently otherwise visitors on your website might block them.

Generate and Sell Leads: Generating and selling leads is a very simple and traditional marketing concept, but it remains the most popular in the online arena. It is similar to Affiliate Marketing. It involves gathering information from your site’s visitors, such as phone numbers or email addresses, and selling them to an end buyer. This way, you help other companies to make money and simultaneously earn your commission. This method is frequently used by Insurance, Real Estate and retail companies to find new customers.

Create your Own Product and Sell: Creating and selling your own product, especially digital products, is the most effective way to earn money from your website. The main benefit is the lack of middle man, so the transaction is between you and your client. The most common options for digital products are: e-books, video-based training courses, software, membership subscriptions etc.

E-mail Promotions: E-mail promotions or email rentals mean promoting a third party’s product or service to your email list. It is a simple and effective method of generating revenue. With this process, you basically agree to send an email on their behalf to your email contacts, where the third party provides the content and template, and you share it with your contacts.

These are some of the most effective methods of website monetization methods. The list is long, and there are many other creative ideas too. You can include other methods like accepting donations, hosting a job board, selling text links, setting up of RSS feed ads, etc. It is a good idea to try out a few and stick to what works best for you.