How to Message Influencers with Easy Ways

Influencer marketing, first, is an updated form of celebrity endorsement. However, unlike that expensive, old-school marketing strategy, Influencer Marketing is much easier, and most importantly, way affordable. 

Whatever your budget might be, there will always be a macro and micro influencer who would effectively market your brand to a group of loyal audience. 

But the problem is that many new brands don’t really know how to get started with influencer marketing. And in this article we will show you how to find influencers with large fan bases, and of course, how to message them to have a ride along their coattails. 

How to Find Influencers 

The very first step of influencer marketing is finding influencers and it can be done manually using Google. But given the hard works and times it takes, we suggest you to use a more dedicated search engine.

For instance, the number #1 search engine for finding YouTube influencers is InflueNex. And it has every needed feature to make ‘How to Message Influencers’much more easier and effective.

InflueNex Features

• InflueNex has a dedicated database of 2 million YouTube influencers

• It has an AI-powered search Bot that quickly finds out target influencers

• It collects raw data and other analytics of an influencer 

• It shares objective scores and charts to analyze influencers

• And finally, it allows contacting influencers from one single dashboard

How to use InflueNex to find and contact influencers 

Step 01

Go to InflueNex.com and sign up for an account. 

You will see a “Create an account” tab at the upper left corner, so just click on it and a sign up box will pop up. 

Step 02

When you complete signing up, your account will be created and you will gain full access to InflueNex’s database. 

Step 03

Now, it’s time to search for influencers using a keyword or niche name. But before you start, make it sure that you are clear of your needs. 

Is it macro influencers with 1,00,000 subscribers you are looking for? Or do you need a micro one who has a small fan base, but sports a tremendous engagement rate?

Do you want your influencers to be from a specific location? Or will it be okay to target a random one? 

There are many such factors that can help you find right influencers for your marketing campaign. And thanks to the Search Filters of InflueNex, theywill offer some help you to target right influencers with less trouble.

Step 04 

Whenever you hit the search button, InflueNex will find a list of matching influencers from your respective niches. What you have to do is to tap into their profiles and analyze to find out if they are really worth collaborating with. 

But it’s always wise to make a shortlist of influencers first. 

So give a look at InflueNex Score displayed right beside an influencer’s profile. If it is above A, then press the “heart” icon and he/she will be shortlisted for further reviewing. 

Step 05 

Now once you have around 10 or 12 influencers shortlisted, you can then start analyzing them. InflueNex automatically pulls off many important data like totalsubscribers and the new ones received in last 30 days. Total views, likes, comments, and an estimated average engagement per post. 

There are many such insights InflueNex will get you at your fingerprint. So it will be way easier to use raw data and analyze an influencer to figure out whether or not he is actually an influencer from your niche. 

Step 06 

Now comes the most important part which is contacting influencers. If you find an influencer who shares real influence, then you shouldn’t hesitate to reach out to him.

Click on the “Send Invite” button and a message box will pop up for you to inbox an influencer. Be strategic and make a good offer. As long as your product or brand is relevant to the niche an influencer is working with, he will surely find it interesting, and of course, profitable to be in collaboration with. You just have to show him how good your brand or product is, how it could benefit their audiences. Surely you will get a reply and possibly a yes with no more further negotiation. 

How to Write a Good Collaboration Email

It’s easy to find a right influencers when you are using a handy tool like InflueNex.  But how can you get into a partnership with that found influencer of yours?

An A+ collaboration email.  

InflueNex does the first part of job which is finding right influencer. But it is a good email which it possible to get an influencer on board. And here are 5 effective tips to write a good collaboration email. 

#1 Plan Your Idea

Before you start writing a collaboration email, you should get your ideas planned. There’s nothing more disappointing a than sending a email and then figuring out that you missed an important point.

So first thing first, plan your ideas and points you would like to put in your email. 

#2 Killer Subject line 

It’s obvious that an influencer’s mail box is filled with tons of emails from different companies, websites, and of course, brands. So you have to use a killer subject line to attract the immediate attention. If you write a generic subject line, chances are you will be shot down long before the influencer gives a look at the body part of your email. 

So keep it killer. 

#3 Keep it Simple 

Nobody likes to read a long email, for it looks boring at first glance. So keepit short and simple so the influencer finds it to be a quick read. 

Briefly explain how you come to know of him and what your purpose is. Share some quick insight about your brand and product. Point out the values and how they could benefit his/her audience. 

#4 Share a Promotional Suggestion

One great way to catch the attention of an influencer is to share a campaign idea. 

Coming up with promotional ideas is the hardest task on part of influencer, and it does require doing some brainstorming. But if you can make it easier, surely the influencer will find it easy and interesting to be in collaboration with you. 

#5 The Ask 

Finally, end your email by asking your influencer to take action. Most of the time asking for a 10-minute phone call drives better result, so feel confident to ask for a call or Skyphe chat. Don’t forget to provide your contact details at bottom of your email. 

This is how you can craft a good collaboration email. And the better you write it, the higher your chances will be to seal a deal with your favorite influencer. 

So use tools like InflueNex to find influencers first, send killer email to strike up conversation, and launch a successful campaign together.