How To Market Your Watch Brand
Watches come in all shapes and sizes and come in a range of price tags. COVID significantly reduced the number of sales for luxury watches, but it also encouraged many brands to turn their efforts online. In 2023, it is not going to be the same, many are watching what they are spending, but others are also making a lot of money, so it's time to switch up your marketing strategies to bring in the clients. In this article, we will go through how to market your watch brand in 2023.
Digital marketing tools and trends to follow:
Adopt Artificial Intelligence to understand consumer behaviour.
One of the most important parts of luxury marketing is what you do with the data you collect and how you use it to your advantage and turn them into insights that can in turn be used for development processes to satisfy consumers. For this reason, AI has become a brand's best friend as it can help a business know what its consumers want and how they respond to certain products in your collection.
Smartify your heritage brand
It is no secret the apple watch has peaked. This in turn encouraged new brands and heritage brands in looking for ways in which they can incorporate smart technology into their watches. If people love spending money on a luxury watch, there isn't going to be a reason why they wouldn't spend this type of money on a smartwatch that does more than just a watch. Some of the top designers out there are doing this including Tag Heuer, Hublot and Montblanc who have seen success in their smartwatch collection. This form of marketing requires a different strategy, as people wanting a smartwatch will have different needs, wants and even interests.
3D visualisation is key
If you are selling a premium product, people are going to want to see the whole item from a range of views. One way you can do this with ease is by providing 3D visualisation as it gives the users the ability to understand a see the products completely. Customers will be able to see the item in real-time and the seller (you) will be able to see the user's behaviour with the product.
Many watch auctions are also now online which makes it harder for collectors to see the pieces in person before they make the purchase. When using 3D visualisation, this enables the buyer to interact with the piece before buying it.
Offer customisation
The world has changed in recent years. It isn’t all about the brand that you have on your wrist anymore, people want more from a brand such as offering customisation. Nearly 30% of consumers are interested in personalised items, which makes this a huge market. Consumers are also willing to pay a premium for these personalised products, so offer this to your customers and you will find that you get much more interest than you first may think. Whether this is changing the mechanism inside, customisable watch faces, different watch band or even a monogram on your NATO watch strap, there are many ways to offer customisation to a watch.Post Your Ad Here
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