How To Market Your Fashion Side Hustle

by Elliot R. Freelance Writer Specialising In Business and Mark

Starting a fashion side hustle is more competitive than ever which means only one thing. Your marketing needs to be spot on. Whether this is from optimising your website for search engines or creating engaging content on social media, each business is different and they all require different strategies to target your qualified audience. With fast fashion dominating the markets, it is important to show that you are not just another fast fashion brand, offer sustainability, offer eco packaging and more people will come to you. Differentiating in every aspect is what is going to set you apart from your competitors and drive traffic to your website. In this article, we will go through some simple steps on how to market your fashion side hustle to make it a success, and possibly even a full time gig in the future.

Optimise Your Website For Search Engines

If there is one thing that you should invest in early doors is a solid SEO strategy. The reason for this is it can take some time before you start seeing results, so starting this early on will certainly benefit you down the road. You should ensure that every page on your website has relevant keywords in the meta data, headers and content. There are many tools out there for keyword research. An example of this would be if you were a luxury streetwear brand, then you may sell hoodies. This page needs to have keywords such as “mens hoodies” or “oversized mens hoodie”. Building links to your site by creating relevant and engaging content will ensure that your website builds authority. The more authority you have, the better you will rank for your keywords.

Create Social Media Ads

Now we have your long term investment set up, why not get some quick wins with your social media. Ensure that whatever social media accounts you have are all uniform with the same branding and has all the information you want to give. Since you are a fashion business, most channels will work for you, but LinkedIn may not be the best option as it is for other types of businesses. Once you have made them all look great, you can now start to create some ads and meet new and existing audiences. This will help to build brand awareness and make you some quick sales as long as you have professional creative or photo shoots etc.

Engage Your Customers With Email Marketing

Since you are a fashion business it is always good to have your customers reminded of yourself. This can be done with email marketing. If you offer a service, you could offer a monthly newsletter providing relevant news or trends. If you are selling a product, then the other option is to let them know about new releases, sales and upcoming events and products.

There are many ways to get your fashion business of the ground, but by allowing yourself to optimise your website, social media and emails will create a powerful tool to drive traffic that converts into sales.