How To Know Your Law Firm Website Is Well SEO Optimized

If you want to reach your clients as a law firm, the best way to achieve that is a search engine optimized website. But how to know if your law firm website is well SEO optimized or not?

There are some key components of SEO. You have to follow each of them according to Google's guideline to make sure your site is truly search engine optimized. Some of the metrics are informative content, staying clear of broken links, evergreen contents, etc.

Keys to Well Search Engine Optimization 

Some basic aspects of a well-optimized website for search engines are as follows:

1. Make Sure the Contents are Informative

Contents are the most important aspect of SEO. Without content, search engines won't have the information to place your website on the search list. However, you can publish long articles on your website with properly placed keywords, but if the contents are not informative; all those efforts behind SEO will be in vain.

Google tracks how much time a visitor spends on your website and takes this information as one of the SEO metrics. Visitors won't spend more than a few seconds on your site if the information they’re looking for is absent. If the contents on your site are rich, full of information, and unique; there's a plus for search engine optimization.

2. Keep Tabs on Broken Links

Broken links are bad for SEO. This can occur when a specific page on your site no longer exists. It can also occur when a page's URL is changed or any content gets removed. Suppose, any other website uses a specific page of your site as a backlink. You, unknowingly, delete or make any change to the URL of that page.

When someone clicks that link, they won't be able to reach that page. Most of the time visitors will see a 404 error. The message depends on what caused the broken link. Google considers the presence or absence of broken links to determine the quality of a website and user experience. Too many broken links will negatively impact your SEO and vice versa.

3. Check Backlink Profile

Backlinks are the heart of SEO. It shows Google that you hang out with the overlords of the internet. It's just like real life. When you are friends with renowned and influential individuals of society, people will automatically designate you in the same category. This is also true if you keep bad company.

If you have enough backlinks from trustable sites, your website shall have a boost in ranking. So, check your backlink profile regularly and make sure it's natural, not fabricated.

4. Update your Contents

Evergreen contents are more impactful for Law Firm SEO than time-specific content. But most of the time, the former is not possible. For example, if your law firm site publishes an article talking about the 5 best insurance lawyers in Atlanta, this content can never be evergreen because there is no certainty that those 5 lawyers will even be in Atlanta a few months later.

So, try to publish evergreen content regularly. For contents like the one I just mentioned, regularly update the information so it stays relevant and visitors are not misguided.

5. Simple URLs Means Better SEO

Simple URLs are the lesser-known aspect of search engine optimization. You will often see links with lots of numbers, punctuation marks and whatnot. This occurs for a lot of reasons. What you must know is that Google doesn't take kindly to messy URLs.

URLs that are clean, simple, and easy to read get the priority in SERP. Keep URLs on your website short, devoid of numbers, and try to use your focus keyword. Also, whenever you are reorganizing the URL of any page, make sure to redirect the old URL to the new one. Else the former URL shall turn to a broken link.

Is There Any Tool to Check Search Engine Optimization?

Everything I've mentioned above can't be done manually. You can't check backlink profiles, broken links, or bad URLs without the help of something specifically designed for it.

Building a website, SEO, or anything you do relating to your site is done with different types of tools. And yes, there are tons of state-of-the-art apps to check SEO of your website, here are some of those:

• Ahrefs

• SEMrush

• Google search console

• Ubersuggest

• Moz

• Yoast SEO

Besides these, there are a lot of other SEO analysis tools to check the SEO performance of your website. Your SEO expert will know what to use so don’t worry.

Conclusion