Articles

How a Mobile Optimized Website Looks Like

by Kristen White Blogger
As an entrepreneur who is keen on attracting prospects and converting them into buying clients, you likely are continually looking at strategies that will help differentiate your business from your peers. One such thing is mobile search engine optimization.

As an online shop or business, your sales are based on a positive user experience. That's why it is critical to ensure that your visitors have an easy time accessing your company and products. And because over 3.5 billion people have smartphones in 2020 (Statista), the importance of making your platform mobile-friendly can never be overstated. But if that's not reason enough, Google recently switched the index to Mobile First. This means it rewards sites that are optimized for mobile use.

With mobile search rankings becoming vital than ever before, your website needs to be easy to navigate, intuitive, and ultimately offer a seamless user experience. Otherwise, you may end up missing out on clients because of poor rankings and also high turnover rates. If you aren't very familiar with your website's technical aspect, it might be a good idea to discuss this with your webmaster. If you don't have one, this is the best time to start looking for creative digital design agency in London to help out. With that in mind, here is how a mobile-optimized website looks like.

It is responsive

A responsive design allows a website to fit into different kinds of screens that users are using. This includes smartphones, desktops, and tablets. A responsive site will automatically adjust to accommodate all device screens, including mobile ones. It makes it easy for users to navigate their desired page and still enjoy the site features without any issues. It also makes the site appealing to Google. If your site is not responsive, you may want to enlist the services of top creative agencies in London to redesign or adjust for you.

It has fast loading times

Today's users are quite impatient. Statistics show that most of them can only wait for 4 seconds for a site to load, after which they move onto the next option. They are also easily distracted by several other applications and platforms on their phones. So, ensure that your site loads first. Since it can be hard to pull this off by yourself, you can check out Google's insights on page speed.

It serves the same HTML for all devices

It is possible to configure different URLs for different devices. However, it is not always the best approach. Google advises serving the same HTML for all devices. Besides, it is easier to service one URL version to audiences irrespective of devices to prevent redirect errors. Unlike desktop users, mobile users find a hard time to follow redirects.

It has proper butting and texts

A good site uses appropriate font size to make it easier for users on mobile phones. When the buttons and texts are optimized for mobile, a user won't have to zoom the screen to click a button. It is equally important to ensure that the links are equally spaced so that a person doesn't end up clicking what they did not intend to.

Conclusion

In addition to the points discussed above, you should also ensure that your site doesn't block image files, CSS, or JavaScript. You also want to keep testing your site's mobile performance from time to time – or have an expert do it for you. 


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About Kristen White Senior   Blogger

285 connections, 0 recommendations, 976 honor points.
Joined APSense since, August 19th, 2016, From Chicago, United States.

Created on Sep 14th 2020 23:59. Viewed 157 times.

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