How To Invoke Employee Participated CRM Implementation

It’s human Nature to resist changes. Especially, it involves permanently altering the way of conducting one’s daily life.

From a purely evolutionary standpoint humans are equipped to stick with something that’s already working, rather than adapt a risky procedure. Ingrained deep within human psyche, this affects our daily decision making capability and associated skills.

Level of Resistance faced by this change is proportional to magnitude of change. When a change involves direct and immediate change, this resistance becomes paramount.

Why CRM faces Higher Resistance?

CRM stands for ‘Customer Relationship Management’. This involves connecting and modifying your business to build a stronger and seamless customer relationship

With continued usage, one can also integrate customer relationship into your business processes. It also helps you to effectively follow employee productivity throughout day.

All these have lead to CRM gaining differing voices within employee community. While some have taken CRM with open-hands, others have taken it for an unassuming change. It’s Human nature to resist changes. Especially, it happens when these changes could be deemed to be at one’s disadvantage.

Under these circumstances, employee resistance could come directly proportional to actual work. As employees are integral part of every organization, one needs to seek and find creative ways of acquiring CRM into daily process.

Encourage Usage, Implement through Stages

For an organization, looking to adapt CRM software is like adapting a new productive habit. Having everything together is too hard and too impractical.

You need to follow-through with multiple aspects, continued progress based on persistence.

For a common organization, instead of rolling-out complete CRM on a go, you can take multiple stage approach. You can introduce lighter and more promising features like docs management, intra-communication at initial stages. At later stages, you can use better strategies.

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