How integrated business approach gives better Performances?
In a disconnected and individually driven business culture, keeping right overview or process-flow for your business is a commanding challenging. First, let’s consider question at its most basic premises.
How would you likely describe your organization?
Is your organization a collection of different parts working together or is it a collection of multiple different parts?
For example look at image below.

All medium to large scale organizations could be described as an upsize or down-size of image given above. When it involves so many parts, your different teams having individual incentives, you could suddenly loose much needed cohesion to convert your business into a non-committed force.
Lacking required levels of cohesion and purpose, your business could fail to live up to its full capacity.
If you are trying to market from a store but selling from a different store, it could seemingly be dubious and unprofessional. In an online world, most business puts up a similar lack of clarity, that makes puts customers on two minds.

Now first image could be easily transformed into something like given below. Without necessary built-in cohesion, each part of your organization could be starting to drift away.
With each part having no-active collaboration, your businesses could start to get less optimized at its daily operations.
Why Choose Integrated Approach

In an efficiency scale of 1-10, where would you rate your business? Does it involve taking care of each aspect, or does it resemble scrambling at your daily activities as they come.
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