How to Increase Website Traffic

by Samiksha Sharma Marketing Professional

We as a community have evolved and moved into a digital era in the past two to three decades. We have digitized our lives so much that we can get any information from any corner in the world with just a few clicks and taps. With technology fabricating the crux of our reality, businesses and organizations too have moved online and to compete with the natural trends every business - be it sales, media or services - has to have an online counterpart to survive. But here’s a catch, just building an exceptional website does not guarantee you winning the race or assure you that you’ll survive because what good is a website if people don’t come visit it, browse it, checkout/use your services and bring business to you.

Managing to get traffic to your website is just as important a step as is making a website in the first place. There are numerous ways to increase website traffic but one must always remember that pulling in traffic is a constant process. It isn’t something that you do aggressively for a month and then stop, you need to keep the process growing - like watering a plant daily. You also need to remember that organic traffic will do more good to your website than inorganic traffic, which is why one should refrain from paid visits, spamming and black hat SEO techniques.

One should opt for more transparent options, like maintaining a blog. Say, you own an online fashion outlet, maintaining a lifestyle or fashion blog and updating it with relevant articles could help you draw a lot of people to your website. You could add links to your products in the blog and it is one of the best ways you could channel traffic to your website. While you’re maintaining a blog you could also post your articles elsewhere - i.e. on other blogs and forums; and ask the owner/editor of the blog/forum to provide you with back links. This helps you grow your network and puts you out in the field. Look for pages and forums in your domain and add your articles wherever relevant. This is an option for which you might have to pay the blog owner but is a pretty good investment as it adds to organic traffic only. Also it will help you get your website out in the world, if you have just put up your website.

Another great option is harnessing the power of social media. Social media is huge and will help your website get a lot of exposure. It will help you cater to the section of people your products and services appeal to thereby better utilizing your resources. It will also help you better your conversion rates and will definitely be one of the best ways to increase website traffic.
Options like paid ads also help drive traffic to your website but they are pricey and have a small lifespan and impact. There sure are benefits of paid ads but you could use it as the last resort.

Bringing traffic to your website is a never ending process, one at which you get better with time and practice. Till you’re driving organic traffic and using all the white hat tricks your website is in safe hands.