How To Increase The App Visibility

What is an app visibility?

App visibility indicates apps overall discoverability inside an app store using a combination of keyword search score, keyword rankings reviews, seasonality and category ranking calculation.

How to calculate an app visibility score?

However, there is no perfect algorithm to calculate the app visibility score. But the app visibility score depends on overall app performance, such as category ranking performance, review/rating performance, keyword performance etc.

What is the importance of app visibility?

Once, app is published on an app store, developers are eagerly waiting to get more users. As we know that every app is not able to get the good popularity, few apps have a higher number of users while others have only a few users. This variation is due to an app visibility in the app store. The survey indicates that majority people are downloading the app having a position in between 1 to 10 in the app store. Thus, if app gets higher rank in the app store that means its app visibility is also higher. Moreover, below points will help to increase the app discoverability.

Steps to improve the app visibility

Below points will help to increase the app visibility in app stores.

 

1. App Store Optimization (ASO)

App store optimization is a process of improving app visibility in the app store. This is a first step and most important step for developers to get higher app visibility score. The important and basic part of the ASO is to find the right topic or keywords that would describe what targeted users are looking for. Moreover, developer should choose a proper App icon, App type, App category and include a demo video that makes the app more visible.

 

2.            Analytics  

Once the app is published in an app store, keep an eye on analytics to get sense of what improvements are needed in the app. For instance, just look at the retention rate, if it is not enough or lower than the average rate, then analyse the app, check its weak points and think about the negative reviews if any.

 

3.            Opponents

There are millions of apps available in an app store, that’s why every app has few competitors. So please do not forget to identify the competitors and monitor their activities in the app store, regularly. Scrutinize their positive as well as negative reviews and start to learn from them. Also, keep a close watch on competitor’s keyword performance because there are the maximum chances to get the new competitors daily.

 

4.            Use paid acquisition strategy

The battle between the apps for getting a position in user’s mobile is becoming stronger in this tech era. If, app is getting higher rank in app store, yet it’s hard to sustain an app position as usual. Thus, continuous hammering is required in the user’s mind. To go one step ahead, developers can use paid acquisition strategy for app marketing. They can publish their apps on various platforms using paid user acquisition strategy such as Facebook Ads, Google Adwords etc.  

 

In a nutshell, above points help to boost the app visibility in an app store, so developers can get new users, quickly.  

About Author

I am Been Sand, working as a mobile app development specialist. I have developed various application with the help of a number of mobile app development Platforms . I have more than 10 years of experience in this field. I help my company by providing them innovative technology solutions to increase the growth of the industry.