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How to improve E Commerce Website Traffic via SEO?

by digitalcrafts in Best Digital Marketing Company



If you want to increase traffic and sales to your eCommerce website, on-page SEO is an essential first step.


There is a plethora of how-to articles and tutorials on the web that offer general SEO advice, but far fewer that specifically address the needs of e-commerce entrepreneurs.


Today, we want to give you a basic understanding of onsite search engine optimization for eCommerce. It'll be enough to get started, make sure you're sending all the right signals to Google, and set yourself up for SEO success.



Ecommerce SEO is the process of making your online store more visible in Search Engine Results Pages (SERPs). When people are looking for products that you are selling, you want to rank as high as possible in order to get more traffic.


You can get traffic through paid search, but SEO costs a lot less. Additionally, ad blockers and ad blinding can reduce the effectiveness of paid search, so you'll want to optimize the search anyway.


Ecommerce SEO involves optimizing your titles, meta description, internal link structure, and navigational structure for search and user experience. Every product you sell should have a dedicated page designed to attract search engine traffic.


Why SEO For Ecommerce Matters?


What do consumers do when they need a product or service? Many do Google searches. They look for options, tips, comparisons, and other information to help them make informed decisions.


If your website doesn't appear in the SERPs, you lose critical access to qualified and interested eCommerce customers. Your products may have space on the web, but are they findable?


This is where eCommerce SEO comes in. It allows you to reach your target audience without paying for ads. Once you've drawn people to your site, you can wow them with your high-quality products, intriguing copy, and inspiring calls to action.


If you only optimize your website for people, you are doing your business a disservice. SEO for eCommerce addresses the first hurdle to acquiring new customers: getting people to your site.



Let's take a look at some of the top tips for eCommerce sites that are lacking in the SEO space. If you want people to find your products more easily, you need an eCommerce SEO strategy, and checking off every item on your list will make your strategy more effective.


Choosing the right keywords

Thorough competitor research

Homepage Optimization

Simplify your site architecture

Optimizing the product pages

Use responsive design

Reduce page load speed

Generate Good Backlinks


These are the steps to follow to get better results. Doing this, your eCommerce site will rank better in the search engines and generate sales organically.


Contact Digitalcrafts.in for Best Ecommerce SEO Packages



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About digitalcrafts in Freshman   Best Digital Marketing Company

2 connections, 0 recommendations, 20 honor points.
Joined APSense since, May 12th, 2020, From Bangalore, India.

Created on Aug 19th 2020 01:24. Viewed 355 times.

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