Future of Digital Marketing 2020

The Future of digital marketing is brighter in the coming years. Nowadays Digital Platforms have become the basic need for everyone. If we want to search anything we search it on youtube or google. And when it comes to the business, there is no doubt the trend of digital marketing is on the boom.

Everyone wants to market their products and services to increase their reach more effectively and affordably. Compared to traditional marketing, Digital methods are cost-effective and give more reach.

According to a survey, India has more internet users, This will create a fascinating business opportunity to showcase and sell their services and products easily.

“Digital” is the word

Everyone is shifting from Traditional market to Digital Marketing, though it is a Startup or small business owner, they are launching their business through Digital Marketing.Business owners are not always promoting their product. They want to engage with their audience. Digital marketing is the only option to reach out to a larger bunch of people without any labor. This is not only telling the audience about their product. But instead, we can post some engaging content that attracts the viewers. 

Everything is becoming digital these days.In order to change  the entire system of public services through information technology, the Government of India has launched the Digital India programme with the motto of  transforming India into a digitally empowered country.

Digital Marketing in Global Markets

“Being Digital is Being Global” is the slogan in the Digital Marketing Field. this is the reality. We can reach the audience of any corner of the world using digital platforms like Facebook, Twitter, Instagram, LinkedIn,. The reach of these social media platforms is so big.

In India, many people are doing business whose target audience are in different countries in the world. So it is possible with social media. Most of the companies from different countries  prefer  Digital Marketing Agencies in India to plan out their social media campaigns.

Affordable

Gone are the days where we were paying lakhs of rupees to get our Advertisements published in the newspaper and there was no guarantee whether it is reaching the right audience or not . Digital Marketing is affordable compared to traditional methods, if we want to showcase our new product/service , we can reach thousands of people at a time with proper targeting. 

Most  of the  Industries are investing their money on Digital Marketing Activities, in order to run Facebook ads , it costs only  around ₹40 per day. Average cost per click is ₹0.5 to ₹2.2. Instead of Spending lakhs of rupees on a single ad without proper targeting, spending just ₹40 per day can give good results.

Increased Digital Revenue

The Engagement rate is very high in Digital Marketing,since scope is also more when it comes to digital marketing. It is the most powerful way of Marketing in the future.  But the strategies of digital marketing are changing every day, a digital marketer has to be flexible,agile, alert, smart and adapt to the latest changes.So if you are thinking, it’s indeed the proper time for you to go digital!