How to Get Your Small Business Ranked on the First Page of Search Listings

Businesses want to be noticed and build brand awareness so they make sales, generate profits and grow. However, this is easier said than done because the market is so competitive. Since most business is done on the Internet, this is where companies need to focus their efforts. When a company needs a product or service, the first thing they do is research possible solutions on the Internet. So, having a strong online presence is a good place to start. Once you design an effective website you need to market it and promote your products and services effectively so you rank on the first page of search engine results so customers and prospects can find you easily. These are some steps you should take to accomplish that.

1. Work with an Expert:  There are numerous advertising agencies in Phoenix, AZ.  So, do your research and identify the one that best fits your needs. Then you can take advantage of the company’s experience, resources and expertise to develop, implement and manage an effective SEO strategy while you focus on core business activities.

2. Perform Keyword Research and Analysis: If you choose to work on your own, your first step should be to identify realistic keywords that you want to rank for. There are plenty of tools available to help you to do this, and many include analytics tools that enable you to find obscure keywords as well as monitor your competitor’s keywords.

3. Find a Niche That Differentiates Your Company: One of the biggest mistakes that small business owners make is trying to compete with big brands. Unfortunately, this only makes them disappear in search rankings. Instead of doing what your large competitors are doing, solve a problem they are not addressing and do it so well that you stand out whenever a prospect searches for products and services you offer.

4. Optimize Your Content: Choose your most important keywords—the ones clients will most likely use to find you, integrate them into content on your web pages, and use them in page URLs and metadata--title, meta description, headers and image tags. Designate one or two keywords per page and be careful not to stuff your content with keywords because that will work against you.

5. Focus on Link Building: Good quality backlinks—links from credible websites to yours, play an important role in SEO rankings. When search engines notice that links from high authority websites point to your website, they assume that your website is also credible and rank you higher. So, it is important to create quality content that can be published on top websites in your industry. Adding your website to local review sites and directories such as Google, my Business and Yelp also helps.

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