How to get started with digital marketing?

by Roi Sutra Digital Marketing Strategist

A business wants recognition, be it either through billboard advertisement or online. However, the importance of online advertisement has increased tremendously after the penetration of the internet at a massive level. If you are the one who wants to see its brand getting recognition, you are in the right place.

Online advertisement is neither so simple nor much complicated but it needs clearly defined goals. Do you just want traffic on your site, want conversion, or just want to create brand awareness? If you want ROI and working just on brand awareness, it is going to fetch nothing. Then you will scold the modern technique of advertisement. So, it is better to jot down your goals before you reach any digital marketing agency. Any digital ads expert would also like to listen to your goals before explaining things to you. As there are plenty of options to put your ads on. An ads expert will suggest you the platform to advertise your stuff accordingly. 

So, the platforms you can go for are listed below-

Social media marketing

Social media has become the backbone of the online advertising industry. Every other brand has its profile on giant platforms like Facebook, Instagram, LinkedIn, etc.. Advertisement of any type of industry can get fame here only you have to abide by their rules and maintain the dignity of platforms. For instance, LinkedIn advertising is all about targeting professionals across the industry. Advertising on LinkedIn doesn’t mean you can only run professional training ads on it. A smart LinkedIn ads expert can trigger cosmetic ads by targeting professional females. A person who wants to look presentable will click on self-grooming personality ads. Social media is a game of targeting, if your brand has enough presence in the user’s mind, they will become your potential customers.


PPC or pay-per-click is another process in digital marketing where you can get leads and sales. If yours is an e-commerce site, you must go for PPC. It is a process that every search engine has. For instance, Google Adwords or Bing. As Google has more popularity, you can try PPC on this. The concept behind is simply targeting people’s daily search. As people type queries on a search engine, for example, how to remove dark spots from the face, how to cure diabetes or buy a laptop, and endless questions. If your products for related queries pop-up, they may click on it depending on certain factors. 

Search engine optimization

It is an organic way of reaching the audience in contrast to the above-paid options. If you are a fair writer, you can try writing articles based on some keywords relevant to your industry. Paid advertisements put together with organic reach work great.

Other options

There are other options like content marketing like blogging, E-mail marketing, in which you send a personalized message to a group of targeted people. You can bring these options as well in your strategies. 

Strategy to get started-

As stated, earlier you need to have a clear goal, you must also figure out how much you can get out of it. Clicks and conversions are good they are not going to earn you a penny unless sales occur. You may need more optimizations like landing page optimization, clear keywords usage, and most importantly targeting audience. Hope these tips will help.

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About Roi Sutra Innovator   Digital Marketing Strategist

18 connections, 0 recommendations, 90 honor points.
Joined APSense since, October 16th, 2019, From New Delhi, India.

Created on May 6th 2020 08:37. Viewed 346 times.


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