How to Do Effective Off-Page Search Engine Optimization

SEO is booming each day as an integral technique to improve internet marketing campaign and create good online reputation. With new innovations and updates, it is becoming challenging to get competitive edge and boost the revenue. SEO is the vast term that is split into two categories namely On-page and Off-page. In this article, you will learn about Off-page search engine optimization and strategies needed for it (most important includes social bookmarking, link building, and social media marketing).  

What is Off-Page SEO?

Off-page SEO unlike on-page refers to activities or things perform directly outside the boundaries of website to get higher ranking for particular keyword. It uses several techniques that accounts for majority of ability of webpage to build authoritative and relevant links, increase page ranking, and survive in competitive SEO world. Successful off-page SEO strategy generates several benefits for webmaster such as increased pagerank, higher SERP ranking, and more brand exposure.

New Trends and Techniques to Do Off-Page Search Engine Optimization

·         Social bookmarking

Social Bookmarking is the most powerful way to promote the website. Submit the new and unique blog posts to very popular bookmarking sites such as Delicious, StumbleUpon, Digg, etc. Do this very carefully by handling the tags properly as it may boost the traffic depending on how you are doing this.  

·         Forum submission

Create own forum and participate in it by starting a discussion or sharing tips. Search for the related forums online and engaged with the community. Post or reply to a thread, give suggestions, and solve the queries of other people to develop the good online reputation. Ask for do-follow forums to include a link to your site within the signature that allow search engines to crawl the website.  

·         Search engine submission

Might be search engines find your website eventually but it can be a longer process as there are millions of sites trying to be at top in list of search engines. To speed up this process and get your website listed for free, submit it to most popular search engines such as Google, MSN, Yahoo, Excite, Alltheweb, Bing, Altavista, etc.

·         Social media engagement

Creating community in social media channels is major off-page SEO techniques widely used by best SEO Company Noida. This is crucial step in order to make the website or business more popular and engage with worldwide potential users. Becoming the member of social networking sites such as Facebook, Orkut, Twitter, Ecademy, Myspace, Google+, LinkedIn, etc. help grow the business, extend the network online, share things with multiple people, and build an online reputation. Try to show active participation regularly.

·         Article submission

Write unique, interesting, readable, and concise article yourself and submit it in high PR article submission directory sites such as Now Public, Ezine, etc. Use high-quality of content with optimum placement of keywords and good title. Choose the right category while posting the article. 

·         Answer the questions

Participate actively in answering and asking the questions through question and answer websites and own website also. Put the link to your website in source section if required to allow users find your website or participate in Yahoo answers. You may also join high PR question and answer websites related to blog, business or your site and give the useful answer to questions to bring more visibility and increase link popularity.    

·         Blogging

Blogging is the vital ways to promote the website and company online. Write unique and high quality blog remaining precise while trying to convey the information. Do effective and successful blog marketing by submitting it to popular sites and promoting in the blog directories. Posting regular blogs with some new information help online users to keep returning to the website and also helps search engines to crawl the website more frequently that ultimately helps you to get higher search engine rank. Include a comment section in your blog and post regular comments on others blog too within your niche to add link in comment box.  

·         Guest blogging

Guest blogging that means writing a blog post to be published on other’s blog is ideal way used by the experts of leading SEO Company in Noida to build quality inbound links. Optimizing the fresh content can provide the powerful and long lasting useful results.   

·         Directory submission

This way is constantly acting as the best technique to build quality backlinks however some people still say that it is dead. But it can provide better results if you find the topmost quality directories such as Yahoo Directory, One Mission, DMOZ, Pegasus, others and submit your website by selecting the right category.    

·         Video submission

Make your videos popular by promoting/sharing/publishing it on top video submission sites with unique tags, proper title, reference links, and description. You can get the product reviews and expert opinions by making the video content public in Metacafe, YouTube, etc.  

·         Press release distribution and promotion

Press Release or PR submission in top PR websites such as Open PR, 1888pressrelease, etc helps to publish the website in Google news. The service or business provider can make the best use of this technique to create the awareness about new launch, business news, and more.

·         Link baiting

It is another popular way of promoting the site. Place the link of other’s website whose content you have copied to give it as a reference and do it for others if your content is unique and trustworthy.  

·         Image submission or photo sharing

Publish your product images or own photos on image submission websites by optimizing them with proper title tag, description, and correct URL. Sharing the pictures on Photo Bucket, Flickr, and other photo sharing websites allow more people to see them, like them, and give comments.  

·         Document sharing

Create the unique and appealing document relevant to the business either in PPT or PDF format. Post these documents in various reputed document sharing sites such as slideshare.net, issuu.com, scribd.com, etc.  

·         Infographics submission

Infographics are widely used in internet world. So, make attractive infographics with size depending on the website, submit them on infographics submission sites, and give the reference of the page.  

The tools and techniques used for Off-page SEO are not limited to the abovementioned ones but there are more strategies that can be used. But these are the major techniques that are now in latest trend and used by many SEO Company Noida. Off-page optimization work if done better can give the top position in SERPs and results that stand your website or business over a longer time period.