Connect Users With Your Business Using Video Marketing Technique

Like previous years, this year has also come up with the some more new and fresh advancement in the way of doing marketing. And its impact has been shown on content marketing. All the content marketing efforts are now directed to video. While video marketing had officially shot up in 2016, however this year will be the year where the large number brands go in for the kill. Remembering this, social media giants are fighting it out intensely.

Talking about the social media, Facebook has already spent millions of dollars in promoting their feature of live videos. Snapchat and Instagram have challenged in video stories. In the interim, another player has quietly entered the social media war zone. These are some of the popular platforms where users are highly engaged in telling the world what they are doing through live videos and stories.

As per the present video statistics-

·         Around one-third of all online task is spent watching video

·         The general user is exposed to 32.3 videos in a month

·         75% of online video viewers have interacted with an online video ad

·         75% of executives watch business related videos on business websites at any rate once every week

·         36% of online consumers trust video ads

 

Unmistakably, video is a fortress that will probably flourish and develop for quite a while yet.

 

No one can be sure with respect to what's in store for social media; the accompanying seven video trends can unquestionably be expected:

 

1.      The Growth of 360-Degree Videos

As per the recent case study by Magnifyre disclosed something vital about the 360-degree video format - the normal rate of individuals who saw a 360-degree video was 28.81% higher than for a similar video in a non 360-degree format. The case study additionally demonstrated that double the number of viewers viewed the 360-degree video to completion.

 

Obviously, not each video will be appropriate for the 360-degree format. But one superb use for 360 is product videos used by sales teams.

 

Around 90% of users believe that product videos are useful in the purchasing-decision process. For real estate or large equipment that can't helpfully be appeared to a prospect, a 360-degree video is a productive way let somebody feel like they're taking a look at the product “in person.”

 

2.      Videos Viewed On Several Devices

As per the reports, around 85% of users of age 18-49 utilize different gadgets in the meantime. It likewise reports that 66% of users watch YouTube on another screen at the time of watching TV. These trends of watching videos on various different devices (including TV) will possible enhance.

This implies that you shouldn’t rely only on one video platform if you want to reach your audience conveniently. Once you post a video, spread it on all social platforms your audience is likely to use.

 

3.      Improved Audience Engagement on YouTube

Around18 to 34-year-old YouTube users would drop what they're doing to watch another video by their most favorite creator. So if at present you don’t have a YouTube strategy designed for 2017, now is the time to make one.

The YouTube acts more like Adwords. It’s not in the hands of brands that can tag their products and display it below. Youtube has an algorithm which recognizes objects on the basis of the video title, description, tags and then shows related ads below.

So as the video ads get transformed, begin considering the creation of entertaining videos that involve your products. These videos shouldn't be commercial in nature. Paid ads in Youtube may get more blazing than Google ads as it will be visibly significant to the customer.

 

4.      Evolution of Live-Streaming

The social media website, Facebook has paid media companies a huge amount to generate live videos on its platform, so it is clear that the popularity of live-streaming is booming. This is the one successful tactic strategy demonstrate your group of onlookers what's "behind the curtain." Give them a selective look into parts of your business that haven't been uncovered yet.

Daily check-ins and updates additionally function admirably for live-streaming. Share today's new, helpful tip that is identified with your product or service. Examples: business tips, marketing tips and how-to’s, and valuable information like Photoshop tips or other programming alternate ways.

Furthermore, alongside Facebook Live, Periscope will keep on being a noteworthy live-streaming platform in 2017, as will Snapchat.

 

 

5.      Growth of Temporary Content

Talking about Snapchat, this platform is developing in fame. With the ascent of Snapchat and in addition Instagram it bodes well for some brands to likewise hold “temporary” live video content.

The greater part of today's content marketing comes in the form of blogging - videos and visuals that are gathered in a permanent content library or information base. Accordingly, content that vanishes after it’s distributed feels “against the grain” of what advertisers are utilized to.

In spite of the fact that it may appear to be unnatural to see your advertising content vanish into a digital penance, marketers require to keep in mind that Snapchat is foreseen to every 217 million regular active users before the finish of 2017.

Also, marketers should remark that Snapchat adore the clarity of temporary videos. Since there's no altering or cleaning, this kind of content is seen as both genuine and appealing.

 

6.      Video Storytelling

Storytelling has invariably been a bit of how we communicate, and 2017 will just observe increasingly of it.

Telling stories through video is an exceedingly successful approach to set up energy, maintain relationships, and inspire your audience. If done in a right manner, stories deliver relevant information that elicits feelings and makes a memorable experience.

 

7.      Video Email Marketing

Those emails that include video links can improve your email's CTR and open rate. Expect video content and email to progressively combine together in 2017. Email audiences enjoy video as it is brief, advantageous and fascinating if done in a right way.

 

Conclusion

 

Hence, still if any brand or business that has not made use of a video marketing strategy, time is of the essence. Odds are a few of your opposition is as of now using video somehow. After observing the above trends of video marketing, the experts of SEO Company Delhi recommends that  it’s the time to make a difference in marketing efforts and include this technology as another weapon to accomplish the business goal and aware the audience about the client’s business and services in a more effective manner.