How To Define UI and UX Design Problems In Your App & Avoid Unplanned Changes?
The sole aim of your UI/UX
design of an app should be solving the problems faced by the end users and
provide them with a hassle-free experience. The real challenge is how to
identify and define these hurdles. By following an appropriate process to
figure out any problems in design you can provide your target audience with a
satisfying and pleasurable experience. They will love to use your app and will
definitely invest money in your products or services.
What Are The Two Stages Of
Identifying The Problem?
·
Empathize With Your End Users: You have to empathize with your end users in
order to understand their difficulties. Put yourself in your customers' shoes
and analyze all the relevant problems your users can face while browsing and
navigating your application. List down all the user cases and note down all the
possible issues that users can face, which will be evaluated in the second
stage.
·
Define The Problem Statement: After analyzing all the possible difficulties
faced by your end users now it is the time to define the exact problem. Based
on the collated data in the first stage you have to define the precise problem
statement. For example, you have a food delivery app. In the empathize stage
you realized that users are facing problems in making online payments because
there is no proper coordination between your app and the payment gateway. Based
on the given insight you can define the problem as, "The app's feature of
online payments is not user-friendly." You might have to go back and forth
to these two stages in order to get a precise problem statement.
How To Reach The Final
Problem Statement?
These two stages can help
you in identifying possible difficulties in the user experience design of your
app. But in order to find out the precise problem statement, it is essential to
work with a dedicated team. Each member of your design team can have their
individual analysis and synthesis. You should collate all the data and put it
in one place. Before reaching the final problem statement you have to develop
several possible difficulties and their respective prototype solutions. Test
them in the market before you can come to a problem statement to really hone in
on the issue.
What Are The Components Of A
Good Problem Statement?
A problem statement guides
you how to deliver a useful and improved product. For this reason, it is
important to keep your problem statement clear and action-oriented. If we take
the example of the above mentioned payment issue, then a good problem statement
could be, "Create a simpler UI to facilitate smooth online payments for
the users." A good problem statement should have the following components:
1.
It should be based upon the issues related to the end users. The sole aim
to define a hurdle in the app's UI/UX design is to solve a problem for the
target audience.
2.
An ideal problem statement should not be too broad or too narrow. It should
have a clear and concise description of the issues that need to be addressed by
your design team.
How Your Problem Statement
Lets You Explore the "Why"?
In the empathize stage you gather
data on your end user behaviour. This information helps you in formulating a
lot of "why" questions which are mandatory to get to the
problem-solving stage. For instance, in the above-mentioned problem statement
related to problematic online payments let us answer why the app is not letting
users make online payments smoothly. These "why" questions allow you
to find their respective solutions in the form of "how" statements.
In the case of the given problem, you can figure out how you can make your app's
UI/UX design simpler in order to facilitate easy online payments.
If you will follow this
proper process of identifying and defining the problems in user experience
design of your app you will be able to save a lot of your money and effort.
This lets you design your app in a better way which is capable to meet all your
clients' specific requirements and solves all their issues. It makes the
project less time-consuming and less expensive. If you are looking to develop
an influential UI/UX design for your next app, then you should contact an
experienced UI/UX design agency which will help you identify and define the
prospective design problems. Here is a list of top mobile app development companies in San Francisco, who has a great experience in Mobile UX design.
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