How to Choose The Perfect Agency for Product Content Writing Services

by Justwords Consultants Content Marketing Agency

No e-store in this age can survive competition without smart and effective product content writing, since you are in the market to finally sell your products and make profits right? But describing products isn’t as easy as it sounds. You need the right plan to create product content that attracts your target audience, engages with them, informs them, and ultimately motivates them to buy your offerings. And since doing it all can be time-consuming and take up quite a chunk of your time, it is best to outsource the content creation task to a reliable agency. But how will you choose the right one? Look if the agency satisfies the following criteria:

Does It Consider a Buyer Persona?

Imagining the kind of customer who will love and buy your product is not easy. So, find out if your agency does that. They should ideally create a few personas or target audience who are most likely to buy your products and then create the content. This will reel in more potential shoppers.

Do They know How to Sell on Benefits?

It is never enough to just describe the features of your product or mention its specifications on your website or e-store. Smart product content writing will include benefits that hook customers easily. In other words, the right agency will describe your products in a way that tells readers how they can solve their problems with your products or gain more benefits than usual.

Can They Work With Different Tones?

Product content can have different tones like funny, technical, geeky or something with personality. This will depend on the products or services you offer. But do make sure that the content agency is capable of writing in different tones to suit your needs.

Are Their Formats Clean?

A neat and crisp format is very important when it comes to efficient product content writing. So, ask your agency to show you samples of their previous work on product descriptions. Check if they use adequate bullet points, paragraphs, neat fonts, subheads and so on.

Will The Agency SEO - Optimize The Content?

SEO-optimized content for your products is crucial if you want them to show up on the first page of Google search results. So ask the agency how they will decide which keywords to use and how much to use. Remember that they should not stuff keywords in the content; otherwise the search engines will penalize it. Ask if they will track how the keywords are performing and tweak them as and when necessary.

Is The Agency Affordable?

Request a quote for the product descriptions you have in mind and compare rates between agencies before choosing one. Too low or too high rates are best avoided.

Are They Open for Rework?

Do note that the product content you receive the first time might not be to your satisfaction. In that case, you should always go for an agency that can do reworks and is open to iterations. This will get you the high quality work you desire.

So, keep the above points in mind and pick a content agency that is reliable, well-priced, offers a variety of services and has a portfolio worth boasting!