How to Choose the Best 2D Explainer Video Company

by Jenny Campata Online Marketing Head

Throughout the digital landscape these days, you will see videos and more videos. Businesses and brands in all kinds of industries are implementing video marketing to engage their audiences, particularly on social media mediums. However, in the competitive ecosystem, creating a video is only a wise decision when it delivers the right impact and hits the mark on viewers' expectations. A recent study reports, 48% of consumers want to view videos that reflect the particular products and services that they use or are interested in.

In this time and age, where the internet users are consuming videos on platforms like YouTube, Facebook, and Instagram, as their source of information, businesses need to cater to this growing segment by creating explainer videos.

Explainer videos are globally being used to introduce the brand values, a new product or services, or explain how a particular product works. They are a great way to provide audiences with the necessary information and empower them to make better, more informed decisions for themselves. Often explainer videos are 30 to 60 seconds long and can also be longer depending on the primary destination. It can be personalized to communicate any information a business may like to share with their audiences in an impactful manner.

Let's find out how businesses can find the right animation studio to build their video.

The quality of 2D explainer video company

Looking at the recent work of any 2D animated explainer video company will tell you all you need to know about the firm. If they have the talent and they can create great explainer videos, they will make sure you find it out. You can easily find some of their old work on YouTube or their website. Following are a few factors that will help you professionally analysis their skills:

Animation

The movements and flow of the message are as important as the designs when creating a 2D explainer video. A fuzzy and robotic animation or motion of characters will make the video look cheap, taking away from the views' experience and the core message of the video. When looking at the portfolio, try to look for complex scenes and cool transitions that speak of the company's experience and expertise in 2D explainer video creation.

Design

When creating a 2D explainer video, you want your target audience to feel the connection. From designing the characters and creating backgrounds and scenarios, every element of your explainer video need to be relevant for the viewers it is meant for. It is essential to ensure the company understands the correct use and significance of using brand guidelines and portraying a level of association with the customers.

Voiceover

Just like every other aspect of your 2D explainer video, you need to carefully pick the voiceover for the video that your audience can empathize with. You should be looking for a voiceover actor that can represent authentic and local viewers. Robotic voices are not only over-done, but they take away the human element from the brand.

Attention to details

When rightly done, an explainer video is an investment that you can use to engage with viewers on multiple channels and earn ROI for years to come. Hence, when looking at the portfolio, try to focus on the details, is the company using contemporary technology, and are all elements of the video complementing each other, like the design, voiceover, animation, transitions, branding, etc.

Communicating the right message

According to a study, 95% of people have watched an explainer video to find out more about a product or service. A 2D explainer video is one of the most effective ways to deliver information to your audiences. With billions of Smartphone users, your videos are accessible to a massive range of segments with opportunities to impress and engage the same.

Hence, you cannot risk the effectiveness of how well your video delivers the message to viewers. Another way to ensure the message of the video is clear, and it flows organically throughout the entire video, is to create an arrangement with the 2D explainer video company for regular feedbacks.

Budgetary consideration

Your budget is one of the excellent factors to analyze different options. The exponential use of video across marketing strategies has resulted in ample options for animation studios for businesses to choose from. The more options available in the market, the more competitive prices will be. However, don't let your budget be the reason for compromising on the quality of the video, with a surplus of digital content, the originality of your idea, its impact and how it connects with your audience is only things that are going to help you stand out in the crowd.

Conclusion

The final video, how it connects with your audience, and the ROI you receive on it typically depends on your animation studio. Finding a company that's ready to work with a collaborative approach and understands your vision and what your audience is expecting will yield results that speak for themselves.