How to Choose Best SMS Platform for Retail and Wholesale SMS Businesses

SMS Messaging is one of the popular marketing tools that let businesses connect with their customers. This marketing tool is being used across different industry verticals including education, finance, corporate, etc. Considering this scenario, it looks quite beneficial to start an SMS Service Business. However, whether you want to start a retail SMS business or wholesale, you have to go through the process of choosing the best SMS platform. In this article, we will explain to you to select the most suitable SMS platform by considering the below-mentioned points:

Check the Types of SMS Services Offered

Having different types of SMS services such as Promotional SMS, Transactional SMS, Bulk SMS, etc. in your SMS platform is advantageous. Make sure the service provider offers these services as it will help you reach a large section of the audience. 

·      Ensure Usability of the SMS Platform

Would you want a solution that offers only a limited amount of features? Certainly not, because eventually it will be not much useful and you will need to depend on other apps. Choosing the best SMS platform means you should ensure the availability of features like end-to-end Campaign Management, Contact Management, Pricing and rate management, Client management, Reporting facility, Routing System, Automated Invoicing, Precise Content Management, etc.   

Take a Trial Before Purchasing

To check the usability of the SMS platform, it is wise to ask the service provider for a free trial which is generally for a limited period of time. With this, you can evaluate the quality of service and delivery rates offered by the SMS platform.

Check the Reliability of the Service provider

Service providers with a high level of trustworthiness always maintain maximum uptime and zero errors. You can check whether the service is a well-established name in the market and the feedback for their service.

Check the Availability of 24/7 Customer Support

This one is an important point and should not be missed. Even after you get started with the SMS Gateway of your choice, customer support would be required time-to-time for getting to know the product better. Make sure the support services are available around the clock so that your business workflow remains in continuity.

Ensure User-friendliness of the Platform

Can you use software with a boring interface and messy navigation? Certainly not! Check whether the A2P SMS platform is easy-to-use and gives a good user experience as it will be the primary tool for your business operations.

Read Also: A2P SMS Platform | Growth & Opportunities

·     Ensure Security Features

The SMS Platform must have some mechanism for security and authentication purposes such as 2 Factor Authentication, Blacklisting and Whitelisting for IP login, Login Authentication with username and password, etc. With this, you can stay assured that the SMS platform will remain safe from fraudulent activities.

Check Pricing Model

SMS Platform Service is generally offered in the subscription model i.e. one can choose a package as per requirement and pay on a monthly or yearly basis.