How to Boost Your Affiliate Marketing Success in a Crowded Niche

by Andrew Bagel-Brown Business and Marketing

Newbies to affiliate marketing often underestimate how important it is to send targeted traffic to their merchants’ sites.

While it’s true that the merchant does all the heavy lifting in terms of creating the product, providing marketing tools, and setting up a back office, it is up to the affiliate to find and attract an audience of buyers.

When many affiliates are trying to sell the same or similar products or services in a crowded niche, what can you do to boost your success?

The best way to get ahead of people competing for the same goal is to stand out. Below are several ways to boost your affiliate marketing in a crowded niche.

Promote Products or Services in Different Price Ranges

Don’t assume that all your prospective buyers want only the cheapest services or products.

If what you are selling is high-quality and valued, there are plenty of people who are willing to pay for something that is worth it to them.

High ticket affiliate programs will bring in much higher commissions with the same amount of effort required for promoting less expensive programs.

For example, let’s say you are selling sneakers. Some of your buyers might be looking for a simple sneaker which can cost between $25 and $50.

However, if someone is a physical fitness buff or wants a famous brand sneaker, the cost rises to hundreds and even thousands of dollars.

That is a massive difference in the commissions you can earn from selling different price points for the same product.

In your marketing and promotional materials, be sure to recommend who the ideal audience is for each price point.

By offering products and services with a range of prices, you will be showing your readers that they can find something that fits their budget and needs.

Start Blogging or Adding Affiliate Products to a Blog You Already Maintain

As a marketer, there are many products or tools you use for business. As a person, there are multiple products or services you use every day.

Why not use your personal experience to promote something of value that you use, need, or enjoy? 

Write about your experience using the product, why you like it, and how it benefits you.

If you are running a blog, you will have the added benefit of already having an audience that trusts you.

There are numerous people who started as bloggers and ended up being becoming well-known successful affiliates, brands, and entrepreneurs.

Darren Rowse

After reading an article about blogging in 2002, Darren started his own blog about blogging, spirituality, and pop culture.

Today, Darren is still the owner of ProBlogger, a major site that helps others find jobs and add income streams to their blogs. 

He now runs a multi-million-dollar business with revenue from ProBlogger and other sites he owns. 

They do affiliate marketing and paid advertising campaigns and sell guides, job postings, and online resources.

Michelle Schroeder-Gardner

Michelle started her blog called Making Sense of Cents, a site about trying to find her way out of debt from college loans.

She shared her personal stories and provided financial information and resources to her readers. Over the years, she gained readers, and her income also increased.

Today, her blog is one of the most successful sites on the web. Most of Michelle’s revenue is generated through affiliate marketing and sales from her courses.

John Chow

John started a blog that focused on sharing photos of his food and telling stories about his and his family’s life to keep his family from around the world up to date.

He also would occasionally write about business and tech. One of the blog posts he published was about how to make money online.

A reader of his challenged him to prove how to make money on his blog. John accepted this challenge.

John’s blog, John Chow, is now earning over $100,000 a month through affiliate marketing, sales from courses, and lead generation.

Why is Your Affiliate Marketing Business Unique?

In a crowded field, you want to make sure your audience knows what makes you better, unique, or different than others selling the same or similar products or services.

We already discussed the importance of trust and relationship building above. Below are some of the ways your business is unique:

• Your opinions belong to you. How you perceive your niche will influence what you write, how you promote products or services, and other aspects of your field.
• The experience you have and are known for in your niche will affect your perspective and how you interact and connect with others.
• How much you have learned about your area of interest will be reflected in how you interact and how others perceive you.

Write original content to reveal what makes you stand out from your competitors. Focusing on your uniqueness will help you get more followers, readers, and buyers of the affiliate products and services you promote.

Educate and Inform

Consumers are bombarded with advertisements and offers every day. They often turn a deaf ear when presented with yet another offer to buy something.

However, they are open to learning something that is of value to them. Instead of hard selling, give your readers the knowledge and information they need to make the decision themselves.

Don’t start with the sales pitch. Instead, lead with detailed, honest, and even personal information to engage your followers with your content.

Rather than being an annoying salesperson, your readers and followers will see you as a trustworthy friend or peer who shares similar interests.

Honesty is the Best Policy

You have already worked hard to be a trustworthy source of relevant and helpful information to your readers.

Always be transparent and authentic. Don’t ruin your reputation by hiding that you are receiving affiliate commissions from the brands you promote.

Disclosing affiliate relationships is not only required by law. It will also help build your reputation as a respected and trusted affiliate.

While the goal of affiliate marketing is to make money, to be successful in any niche, especially a crowded one, your followers and prospective buyers will expect you to be a trusted source. 

Remain authentic, loyal to your followers and readers, and be sure you fully understand their needs and wants for long-term success.

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Created on Dec 18th 2019 19:51. Viewed 503 times.

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