How to Attract Customers to Your New Salon

The biggest challenge that any new salon faces is attracting clients. It is important to keep the discounts and offers going initially, while maintaining innovative hair styling techniques.

Even though you are backed with some loyal clients who regularly book with you, you may have noticed over the time your client list slowly dwindles. This happens because people like to try trendy things and if you don't put up with new trends, styles and chemical free products, people start looking for better options.

Even the most loyal client in the world can all of a sudden ghost you as soon as  their sense of style and choice change.

To grow your best hair salon in Rajarhat, Kolkata you need to keep hustling to have a constant flow of clients.

Here are 3 methods that can easily take your salon to the next level.

Promote and advertise as much as possible

Just like any other business, salons also require a good amount of promotion and advertising.

Your online presence and  image attracts attention and your client list starts to grow. It is advisable to mention your unique selling point in your websites and in the running ads.

It is good to run more ads on Google as prospective clients will search for the best salon in the search box and yours will organically come up.

Have a thorough check of all the ratings and reviews and reply within an hour to keep the customers engaged.

Offering packages and combo packs during the festivities or on regular clients birthdays such as one on one or get two services done and get a nail art for free, these are some of the tricks that could easily drive the clients to your new salon venture.

Make a great and catchy Instagram profile

If clients can relate to your service and identify with the imagery in your Instagram feed, this can be a powerful selling point.

Visual representation is everything be it in the form of a picture or videos and should be the foundation of your marketing skills.

The gorgeous hair styles, the perfectly primped nails, trendy nail arts, expert fades, and those brows-on-fleek and good makeover before a special occasion are what work for you to sell your services.

Share the client’s before and after pictures and tips to maintain the newly done makeover. Great photos and videos  of real clients instead of internet pictures work the best.

How you present yourself to the world is the cornerstone of marketing in the beauty industry. Prospective clients are looking at you to be their beauty icon.

They are browsing your feed and checking you out well before they’re even thinking about booking an appointment.

Improve the interiors of your salon

The salon interiors play a huge role in attracting your client. Good lighting, product placement and a hygienic salon will keep getting the customers back and keep your huge customer base intact.

A crafted selfie wall that will have all your best client’s pictures to boost up the interior and the vibe of the salon.

It is a kind photo booth that encourages your clients to have some fun taking selfies while visiting your salon and after the makeover is done.

The photos they take help spread the word about your service.

Wrapping Up