How to Attract Customers to Your App Despite the Competition?

by Kristen White Blogger

Find out how to promote your app and more importantly design it before marketing it.

App competition can be very severe. To stay ahead of your competitors, you not only need to sell quality products or do better advertisement but more is needed. Android app development in Dubai can make a big difference in how you communicate with your customers.

The best Android app development in Dubai can encourage your customers to download your app rather than the competitors. Here are some practical tips to make it happen:

Addition of Ongoing Incentive

When marketing your app, make sure to find incentives first to prevent the consumers from just downloading your app and leaving it on their devices. To avoid this, make sure you offer a discount program that is exclusively available in your app. This should be followed by future promises such as gift cards, free trials, and additional promotions. Consider all these aspects while considering mobile development in Dubai.

Visualization of your Argument

It is common that before downloading any app, we tend to first understand in what manner it works before binding to it. To prevent customers from leaving your app and moving to your competitors, make sure that you highlight what your app offers on visualizations such as demos and screenshots. Visualizing is very important as it helps convince customers to choose your app.

Usage of a Referral Platform

A referral program to your customers is very important as it helps in tapping the authority of word-of-mouth that accounts for a higher percentage of customer purchase. Encouraging your customers to promote your mobile app to friends, colleagues, and family is a very important way of earning extra downloads.

Easier to Love

You should check what your competitors are offering in their app to determine and discover the challenges. Many apps are not easy to connect with since they may lack an extra personalization element which may make customers feel good.

Creation of a better icon

A better icon on your mobile app is very essential in making your app to stand out against the competitors. To achieve this, you need to choose a unique shape that can differentiate your mobile app from other apps. You can choose to use two different colors and also avoid applying a ton of writing.

Showing the Value

Here, you are to show the customers the reason why they cannot exist without your mobile app. Make sure that when sharing any information about your mobile app, remember to embrace the problems which it solves and how the app makes your existence easier.

Pay Attention

You should go through the reviews of your competitor’s app to obtain things that users would love to see changed, added, or taken away. These things should be addressed before marketing your app to use the differences when modifying your app.

Screenshot taking

Better screenshots of your mobile app are useful for generating a lot of traffic. The screenshots used should be visually appealing through the addition of visual elements and captions.

Addition of Videos

A video explaining how your app works is a great way to provide information to users. This increases your app selection over the competitors.