How To Approach SEO-Friendly Website Development?

1. Creating An SEO-Friendly Website URL

The domain name or URL of the website indeed increases brand recognition, while allowing the users to easily learn about your business. It is possible because the crawlers are engaged in searching all parts of a website, as well as the site URL for search ranking causes. So, choosing a URL having keywords related to a website with a simplistic understanding ability is important. 

2. Try Omitting the Use  of Flash In Navigation

It is true most websites are using Flash. It is clear using Flash has not completely disappeared, particularly when the navigation menus are the concern. Unfortunately, search engines face difficulties in crawling websites that use Flash, regardless of the feature being in the navigation menus. Rather, to achieve the desired effects better is using CSS and unobtrusive JavaScript. 

3. Remember To Apply the Alt Attributes

Every single image added to the website should have a descriptive alt attribute. In fact, it is needed for 100% W3 compliance. Further, it helps search engines crawl the images and rank them in relevant search results so the site visitors can click on them. 

The site engine crawlers even consider the Alt Attributes while ranking the written content. It indicates both images and site contents will be ranking in the right search results every single time. But the only requirement is they should have a descriptive alt tag. 

4. The Headings Should Be Properly Structured

Search engines search for easy-to-read site content. Visitors need the easy-to-skim content. So proper headings are a must in contents. Crawlers can gather information about the HTML document's structure from the Headings. Even crawlers prioritize the heading tags relative to the page's other contents. Hyperlinks are the only exception. So, this is yet another way to create content for a website following SEO-friendly norms. 

5. Checking Out for Excessive JavaScript

JavaScript should not be used for the entire website while designing. Excessive JavaScripts contain a high potential of causing crawling issues. The reason is JavaScripts require multiple performance impacts since the browsers have to download, parse and execute the scripts. By default, it happens sequentially unless it has been explicitly directed. Each of these stages impacts the page's performance. 

Even excessive JavaScript on a website cause the website speed and performance to suffer. This hurts the user experience and even threatens the search rankings.  

These quick tips are helpful in balancing the SEO efforts for JavaScripts – 

• Never block crawlers from checking the JavaScript since it is sure to change the overall webpage appearance. 
• With internal linking being in concern, regular anchor tags within the HTML should be used.
• JavaScript for static content should never be used for static content to be indexed at all times – such as the products in the WooCommerce shop. 
• As much as possible avoid using JavaScript on mobile devices since it poorly renders. 

• Posts and pages should be enabled for appearing in search results.
• The snippet preview date should be accordingly enabled or disabled.
• The Yoast Meta Box should be shown in search results. 
• The images and other media should be included in search results.
• Breadcrumbs should be enabled for easier site navigation as well as for search engine crawling. 

 

The website design, paired with the SEO plugin's settings has the potential for either making or breaking visibility in search results, the traffic amount the site is receiving, and the overall conversion rate in the form of subscribers or customers. 

 

7. Using Unique Meta Data

If website templates are used with placeholder metadata for page titles, keywords, and descriptions, then these should be changed once the site goes live. All the web pages should have unique and page-related metadata for crawlers to easily read, prioritize and index the contents in search results. This step is a complement to search rankings. Every webpage on the site should be individually crawled and indexed the way it should be. 

8.  Monitoring Broken Links

Internal linking throughout the website favors a boost in site engagement, higher conversions, and improved search rankings. Sometimes users receive a 404 error after clicking on a website – this is sure to frustrate the users and determine them never to return. Hence, the best part of website designing is using the working links. Broken links have to be monitored to ensure the links are working every time on every device, to engage audiences with the site's contents. 

In WordPress websites, the easy-to-use link plugin checker termed Broken Link Checker should be used. This plugin sends an alert anytime a broken link has been detected on the website. 

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Created on Aug 23rd 2023 01:51. Viewed 163 times.

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