Logo Design Types: Know Which One is Best Suited For Your Business

by Eclick Softwares Web Design & Development Company
Logos help to promote your brand, product and symbolize your business. Here, we have discussed different types of logos.

Are you planning to start a new business? Do you know which kind of logo is best for you? There are many kinds of logos that you can choose from. However, you need to understand which one can give your business the impetus it needs for the growth and success of your brand. Here are a few logo designs. Explore which kind would be best suited for your business.

Word-mark Logo
Word-mark logo or text logos are generally made using the name of a company or its product. These logos are best for organizations with interesting and unique names. However, lengthy logos of this kind aren’t suitable for any business. They should be short and unique. So, if your business name is short then this type of logo is the best option for you.

Letter-mark Logo
Letter-mark logo or typography-based logos are best for organizations who have lengthy names and difficult to pronounce names. They are unique and eye-catchy and feature only a brand’s initials. 

Combination Logo
Generally, these types of logos consist of symbols or icons. If you are planning to start your new business then combined logos are the best options to choose. However, these logos are complex. So, you need to hire a logo designing expert for getting your logo.

Abstract Logo
Abstract logos are extensively used in modern technology. These logos show a message via graphical elements. Many big companies use these logos for showcasing their business and products.  Abstract logos are mostly used by companies that are in the sports, textile, automobile, and multimedia industries. However, these logos are not suitable for smaller businesses. 

Character Logo
Character or mascot logos are best for businesses targeting kids, teenagers, and families. Basically,  special types of characters or mascot represent the brand and business in this logo design. These types of logos are mostly used to promote kids products such as toys, clothes, and other accessories. If your business is related to kids products then you must try these logos for your business.

Emblem Logo
These kinds of logos may seem to be easy to design but they aren’t in reality. Choosing the right colours, icon designs and shapes are most tricky. Transportation and automobile businesses, sports teams and famous brands like UPS, and Harley Davidson often use these emblem logos. They are best for businesses that have a clear idea about their colour palette and want a timeless logo design. 
Pictorial Mark
Nike, Twitter, Starbucks, target...the list would go on when it comes to pictorial mark logos. These logos are simple and consist of an icon or custom image to represent a brand. They are ideal for global companies or brands that are well established because they are quite restrictive. If you happen to be changing your services or products of your business, you would find it very difficult to change this type of logo. 

Making a proper decision regarding the logo is difficult. There are many factors to consider such as target audience, business competition, positioning, industry and many more when designing a logo. So, if you are unable to decide just hire a custom logo design company and tell them what your business is all about and what you would want to be in your logo, they will do the perfect design and branding for you.

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About Eclick Softwares Advanced   Web Design & Development Company

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Created on Aug 9th 2019 07:37. Viewed 1,016 times.


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