How to Advertise Your Business in Local Newspaper

In order for a business to function with prosperity, it is important for it to be known by people. There are many ways to channelize your business, be it small or a big. The best way to spread out your company is to advertise through newspapers.

Local newspapers can enable you to promote your business, product and services. A good newspaper will boost your presence within the area.

There are several points that you should keep in mind before posting an advertisement on a newspaper

 

1.       Catchy headline- A good headline withdraws most of the attention. Don’t clutter the headline, add minimum content to it. The bigger the headline, the lesser it tends to pull the reader’s eyes. So make sure your headline is short and crisp.

2.       Highlight offer (if any)-Indian market segment tends to fall for offers and discounts. You can probably publish few offers such as discounts, free products, sale, early bird discounts etc.

3.        Include important information but don’t fill up the ad space. Just like we mentioned above, a lot of content can create monotony to the readers, we suggest you to add most important information about the product and services and put a small not which would ‘For more information, contact-‘ and then leave your contact details such as email address, phone numbers etc. The right response will perhaps, depend upon your offer, the audience and the media.  But you should remember that people need at least 5-6 exposures before they will take some action.  So, don’t think that advertising just 1 or 2 times will give you good response.

4.       Sunday classifieds- Sunday newspaper editions tend to have more readership then the daily newspapers. This is probably because people have ample of time of Sundays to explore the newspaper. You can give out your add in Sunday classifieds.

 

In this internet savvy world, where everything is online, one can even book classified text ads online. You can compose your ad in your required style. They payments are also done online via different ways such as credit card, debit card, net banking etc. This means, that you no more need to go far away to book ads.  Services like coaching institutes, medical coachings, tuitions etc get very effective response if advertised through local newspapers. People now book Coaching Institutes online checking the details in the respective newspaper.