How the Technology Has Involved with Guerrilla Marketing?by ICE Factor Marketing Agency
The digital age and technology have a thoughtful impact on today’s advertising industry. Particularly, it has made the wealth of newer media for businesses to convey their message to the consumers. It also allows conventional marketing strategies like billboards, to get revamped to meet expectations of today's consumers. Guerrilla marketing and other alternative advertising methods of today include many different mediums and approaches like branded entertainment and mobile marketing.
Digital displays are like old-style displays except they spread messages through LED (Light Emitting Diode) technology rather than vinyl or paper. Digital media offers advertisers using the flexibility of changing messages through the day for reaching their customers using particular messages at definite times of the day. Digital advertising vehicles could be big or small, indoors or outdoors as well as are visible on both day and night. The advertisers can convey their messages through satellite technology or a special communications line, straight to the display. A lot of digital networks are opening across the country and that makes it easier for the domestic advertisers to proficiently use this medium. These networks are used for elevators, billboards, gas pumps, health clubs, and everywhere else where people have the time to see them.
Bluetooth technology has been very successful in Europe and it’s quickly moving around the world. This technology has become very popular because more and more Bluetooth-enabled phones are getting sold worldwide. Advertisers attach Bluetooth transmitters to the message, informing the customers to on Bluetooth functions on the phones as well as access content without any charges to them. In many cases, the users don’t need to get connected with the Bluetooth transmitters to navigate the site. This Bluetooth technology is used to download music, movie trailers, jokes, and normal content.
You can use projection technology almost anywhere the advertisers want their messages to get seen. A lot of successful campaigns have utilized projection technology for buildings, streets, sidewalks, parking lots, as well as even water vessels. This technology can do savings on the production cost as well as offer moving images as per the video.
The Global Positioning System (GPS) allows the advertiser to display messages according to the time and location. Clients can do location-specific promotions on the vehicle which travels the whole market. Advertisers have very good flexibility with the GPS technology.
Today’s Guerrilla marketing is very aggressive and people are using different ways like branded entertainment and mobile marketing to get success in this competitive market.
Created on Dec 26th 2018 10:15. Viewed 446 times.
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