Ambush Marketing Is One of the Good Ways to Advertiseby ICE Factor Marketing Agency
What is Ambush Marketing?
Ambush Marketing is a technique through which the advertiser makes use of events organized by the competing company to market their own products or services. The advertiser does not pay for such activity. A good example of such an example is selling music albums or merchandise outside a music concert. The advertiser does not pay for the marketing of the products and makes use of the concert to sell the products. It is marketing strategy which allows the advertiser to make use of the competitor’s efforts to gain exposure for products or services offered by them.
What are the different types of Ambush Marketing?
• Direct Ambush Marketing activity means that the advertiser intentionally makes use of another company’s event to market their respective product/service.
• Predatory Ambush Marketing is an effort made by the advertiser to intentionally attack the competitor by making use of the rival company’s efforts to organize an event.
• Coattail Ambush Marketing is a strategy of the advertiser to associate with the competitor’s event by sponsorship.
• Self Ambush Marketing means indulging in activities which was meant to be performed by other official sponsors.
What are the advantages of Ambush Marketing?
• The product or service offered by the advertiser is easily made known to the consumers.
• The advertiser does not have to spend any money as they make of another company’s platform for the marketing of their products.
• There is a direct communication between the advertiser and the consumer.
Ice Factor is based in Chicago and is a highly reputed Experiential marketing agency. The company has a team of trained and qualified professionals who can offer their best services to the clients in the most compelling manner. Branded Entertainment strategies are also worked out by the professionals so that they can guarantee good results to the esteemed clients. the company has earned the name and fame of being a reliable service provider.
They offer unique consumer engagement techniques which proves to be beneficial to the clients. They have been associated with successful campaigns which they have carried forward on behalf of the client’s companies with 100% success rate. Thus the company have been able to garner positive reviews and response of the clients. customer satisfaction of superior quality is achieved by them though continuous outstanding performance.
Created on Feb 6th 2019 03:30. Viewed 396 times.
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