How Social Media Is Changing The Shopping Experience For Small Businessesby Anna Rose Blogger
Shopping on Facebook, Twitter and the rest of the social media networks has completely changed the shopping experience for shoppers. Shopping on the internet has never been easier, nor has it been faster. Shopping on these social networks gives consumers the power to shop at their own pace, from anywhere they have an internet connection. It's possible to buy from anywhere, by anyone, anytime. It's also easier than ever to do comparison shopping, since shoppers can now simply "like" what they're looking for.
Shopping on mobile apps and mobile devices with internet capabilities has increased the reach and popularity of shopping online. Shopping on-demand has become a reality for many consumers, especially for those who want to save time and money. Shopping on-demand means consumers can go from store to store, aisle to aisle, or search through thousands of products in minutes without having to drive, stand in line or endure other hassles. Shopping on-demand through mobile apps and mobile devices is revolutionizing the way consumers experience and shop.
Instagram, a free app for iPhone and Android users, is transforming the way people shop. A recent study by Applegate, a mobile marketing company that works with brands and product developers, found that over 25% of consumers actively use Instagram for shopping. For small businesses, shoppable posts are an ideal method to visually showcase products and reach more customers.
Small businesses can take advantage of influencers to increase their presence on Instagram. Influencers have an audience of millions of followers who can easily be reached via a single post. In order to increase exposure, retailers can create an official Instagram account and post shopping promos or seasonal deals.
Retailers should also think about Facebook's fan page, which launched earlier this year and is designed to give businesses easy access to their fans. Just like Instagram, Facebook users are actively searching for products to purchase. Retailers can take advantage of this platform by posting regularly on their fan page. In addition to providing updates on current promotions, Facebook users can also follow up on upcoming items they have noticed on Facebook or upcoming trends within their industry.
The rise of social media has created an entirely new market for retailers. Influencers have completely changed the way customers do shopping. Small businesses can take advantage of this by developing a successful relationship with influencers. Brands can promote their offerings by providing detailed information and photos, as well as engaging with their audience in a meaningful way. Through social media, brick-and-mortar retailers are changing the way they interact with their customers, while creating a powerful marketing outlet at the same time.
Created on May 11th 2021 02:10. Viewed 256 times.