How Social Media has Transformed Brand Messaging and Customer Engagement through Press Releases

In the past few years, public relations (PR) has gone through a lot of changes due to changing trends in communications and technological advancements but the growth in social media usage is what primarily drove this changing landscape. Social media has changed the way people communicate, the platforms they use, and who they communicate with. It has disrupted the field of public relations.

 

Here, we will talk about different ways that social media has changed the public relations arena.

 

Creating a relationship with the media and influencers

 

Professionals at top PR firms in Vancouver understand the importance of nurturing media relations in the industry. By expanding your network to include media outlets and professionals including journalists and social media influencers, you can grow your professional relationship beyond a PR pitch. These relationships help you in gaining more media coverage in the right outlets. Social media platforms provide an opportunity to share relevant information, provide value to your audience, and extend your conversation.

 

Open the two-way communication

 

Social media agency in Vancouver increases a brands ability to reach their target audience through different channels. Whether it’s about engaging with your audience through Facebook or YouTube videos, each channel allows your brand to share content with your audience. The addition of social media channels to marketing and communication strategies has helped customers feel a deeper connection with brands and establish a relationship. Through social media marketing, brands can easily engage with their audience on different channels in a two-way communication street.

 

Consumers can like, share or comment on a brand’s content, this will help to increase. However, it also gives a voice to customers to express criticism and share unfiltered thoughts which can include negative experiences. It becomes important for companies to resolve these issues quickly to avoid a PR crisis. Companies can interact on social media platforms to improve their business reputation, especially when the brand image is in jeopardy.

 

Round the clock customer engagement

 

Gone are the days when customers could only interact with brands during working hours. Now, with social media, they can interact with brands 24/7. Some brands have extended their social media monitoring hours to serve their customers as and when they need help. Brands can also share new updates on their social media channels to inform their audiences any time of the day.

 

Crisis management

 

PR professionals are responsible for addressing online crises that may negatively impact a brand’s image. With social media platforms, brands and PR teams can respond in real-time to critical situations or customer queries. It has improved the ability of customers to interact with brands directly. The PR team can take the benefits of this social media feature to tackle crises and build a positive online reputation for the brand.

 

Magnolia Marketing Communications is one of the top PR firms in Vancouver that can deliver results to your business by pairing PR strategies with an outstanding SEO game plan. Magnolia MC will target your press release distribution strategically with media plans supported by deep industry knowledge. With the combination of the right news and messages, they will help you to get the desired results to achieve your business goals. Magnolia Marketing Communications is supported by a highly experienced and skilled team that executes impactful social media campaigns to garner maximum visibility and engagement for your brand.