How Smart Technologies can Help You to Manage Hotel’s Room Distribution Processby Karen C. Health Guide
No matter which side of the world they are on, all hotels have the same primary business goals. Every hotel aims to optimize its distribution, increase bookings and thus, create a healthy and consistent revenue stream. Obviously, every hotel uses a different route for reaching these goals as there are tons of strategies that can be used to do so and can also vary according to the area. However, there is one element that remains constant in all of the successful properties out there regardless of location; they all make use of the sophisticated and smart hotel technology and software.
In today’s travel landscape, booking and distribution technology has become quite prominent and any hotel that’s not making use of the latest tools at their disposal is definitely at a disadvantage. In the hospitality industry, time equals money, which means that manual processing can become an extremely expensive venture for a hotel. Integration and automation are the buzzwords that are used by every technology provider, but that is only because they are true to achieving the goals of a hotel. So, how exactly can smart technologies help a hotel in ensuring their business remains stable?
Here are some of the tools that can help a hotel in this regard:
Online distribution and channel management technology
Overbooking is one of the main problems that a large number of hotels face when they don’t make use of distribution technology like a channel manager. If the occupancy rate of a hotel is very healthy and it is constantly getting reservations, it can immensely difficult and even impossible to enter the information manually. Therefore, hotels don’t realize that the same rooms have been reserved by several customers.
However, when a channel manager is used, it is integrated with the property management system of a hotel. Hence, it is able to record the reservations automatically and also update the inventory as required. It eliminates the need of hotel staff for stressing or spending extra time for the manual process. With channel management tools, a hotel manager is able to have easy and quick access to a complete overview of the bookings through a single platform. Hospitality growth specialists recommend that a hotel can also enhance their visibility by managing a greater number of online distribution channels.
Through the use of distribution technology, a hotel is ultimately able to improve all facets of its operation because the staff is able to focus on other important needs such as improved guest experience or offering new and better amenities.
Technology for direct bookings
When rooms are distributed by hotels via online travel agents, the bookings made include a cost to the hotel; commission paid to the booking channel. While this is certainly fair, the commission can be as high as 15% and can take a huge chunk out of the overall profit for the hotel. Therefore, it makes sense that hotels would want to get as many bookings as possible directly through their website. A reliable, integrated and optimized booking engine is needed for this purpose.
There are online booking engines that can be used as they are able to offer a two-step fast booking experience and web security to guests. This can go a long way in boosting hotel website conversions and can save a lot of man-hours. It can also aid hotels in controlling their rates and modern booking engines can be used for crafting packaged deals, setting promotions, creating last-minute rates and using urgency messages for attracting more customers.
These smart technologies are being globally used by hotels for increasing their bookings and revenues dramatically and paying more attention to their guests.
Created on Jun 11th 2018 05:05. Viewed 387 times.