How Law Firms Can Use Social Media Listening To Grow
Law firms have the possibility to gain so
much from using social media because these companies are basically social
organizations at their core. They will depend on social interactions with other
colleagues, current clients and potential clients. It will take time for
relations to be built with social media. This is why many law firms fail to
understand the potential as they are focused on getting new clients as soon as
possible.
Social media listening can be seen as
really valuable in monitoring practice areas and gaining competitive
intelligence. Attorneys start to include social media in the searches they do
for case research and for business growth purposes. Here are some things that
are common right now.
Benchmarking
A Shared Voice Against The Other Companies
LinkedIn stands out as a social network
that has to be used by the law firms. Social media listening will analyze the
people that will see the new LinkedIn posts you share and will analyze millions
of data pieces. Social media noise will be assembled right into patterns that
are meaningful. Compare the digital voice of your law firm with the digital
voice of other strong firms on the market.
Learn
More Than With Google
Google Alerts are used by law firms to
monitor their cases or to stay informed about different important key issues
ranging from train accidents to business
news. The problem is that ordinary searches will just scan the web’s
surface. Social media listening offers
access to basically millions of sources, making this a much more comprehensive
relevant information scan. Google research is really good but it will just
offer a small amount of data that the law firms can use.
Client
Intelligence Gathering
Many clients are now using lawyer blogs and
LinkedIn in order to see who to hire. This trend is growing right now. Recent
data suggests that attorney-authored blogs are read much more often than the
blogs that are written by journalists. Clients now use social media to evaluate
law firms and learn about legal practices. Social media listening will offer
data about the client’s business and public opinion that could impact the
industry or the currently handled case. Industry topics or individual clients
can be monitored to find out a lot about how the public could impact the
outcome of the case. At the same time, such received data can bring in the
possibility to get new clients.
Seeing
Public Opinion
Many law firms started to use social media
listening in order to learn about the public opinions associated with clients
or cases. This can prove to be really popular since lawyers can stay ahead of
what the public thinks or believes. When there are shifts in support that
appear, the litigation strategy can be adjusted in a way that would benefit the
client.
As you can see, social media listening has
some pretty clear benefits that have to be understood. Do be sure that you
focus on this as the entire world is quickly going mobile, with social networks
gaining importance in all businesses, including law firms.
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