How Google Has Changed Advertising

The dark ages, a term that once referred to the Middle Ages, is now known as the time before Google existed. Going a day without using Google seems nearly impossible, as it has crept so comfortably into our lives that it is now a verb in the Oxford Dictionary.

The far-seeing entrepreneurs who introduced Google in 1998 changed the face of advertising, as it was known. Marketing agencies around the world weren’t yet aware of the ways the internet would affect companies from there on out. The shift from traditional media — magazines, newspapers, billboards and television — was finally set in motion.

Google Made SEO Popular

In the late 90’s no one had really thought on keywords with the existing search engines. If your website made it onto Yahoo, you were doing pretty well. Other than that, there wasn’t much more a person could do to make their company more visible.

Google wanted to capitalize on the keywords in ways that existing search engine companies hadn’t thought of yet. After they studied the effects of online searches, they found a faster way to get search results to their consumers. This created a need for marketing agencies to learn how to use search engine optimization to boost their client’s popularity. Thus, Google Adwords was born.

Google Found a Niche for Online Advertising

When word of mouth spread about Google, the popularity grew exponentially. Advertisers realized that there was an avenue to advertise on that hadn’t yet been explored. This untapped potential for communication with consumers was gold to marketing agencies everywhere.

Google used their keywords to make advertising pertinent to what the customer was searching. Targeting relevant ads to their demographic was much more effective in the world of increased web traffic. Even now with all the new applications and companies Google has acquired, your Google searches will link to your Youtube ads.

Google Tracked Data and Analytics

Not only did Google find new and more effective ways to advertise products to customers, they also learned more about the customers who saw these things. Following the timeline of the internet, it is clear that online shopping was going nowhere.

Through the utilization of things like analytics, marketing agencies are now able to track the behavior and habits of consumers who visit their web pages. The data this provided gave life to an interactive kind of advertising that accepted feedback and changes as they went.

Thanks to Google, the increased need for digital content has given writers, videographers and designers a purpose with marketing agencies once again. 

Kenadee Hatch writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter.